Restaurant Chain Uses Email Campaign to Stimulate Recruitment

06/21/21 CHALLENGE A national fast-casual bakery restaurant company with over 2,000 locations needed more employees as they began their post-Covid shut-down dining room re-opening. SOLUTION The company hired Triadex Services to put together a targeted email recruitment campaign. The campaign was designed to reach out to people living in the surrounding areas of each restaurant needing more employees to let them know positions were available. RESULTS The Typical Campaign Open Rate is 15% and Click Through Rate is 2%. Client’s email recruitment campaign results:

• Over 20% open rate
• Over 2% click rate

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direct mail is not dead