Programmatic Advertising
Connected TV, streaming audio, digital display, digital out-of-home, and weather-triggered campaigns - all targeted by location trade area with programmatic precision. Reach your customers beyond search and social, in the channels where they spend the most time.
Your Customers Aren't Just on Google and Facebook
They're streaming TV shows on Hulu and Roku. Listening to Spotify on the way to work. Walking past digital billboards near your competitor's location. If your media plan stops at search and social, you're missing the majority of their attention.
Cord-Cutting Is the Norm
Over 60% of U.S. households stream TV content. If you're only buying traditional broadcast, you're missing the audience that's already left cable behind.
Audio Has Gone Digital
Streaming audio on Spotify, Pandora, and podcasts has replaced AM/FM for millions of commuters. Your radio buy needs to follow them.
Attention Is Everywhere
Digital billboards, gas station screens, transit displays, and in-store signage - digital out-of-home puts your brand in the physical world with programmatic targeting precision.
Five Programmatic Channels, One Strategy
We plan, buy, and optimize programmatic media across every channel - targeted to each location's trade area, not run as a one-size-fits-all national buy.
Every channel targeted by location trade area. Every impression attributed.
Connected TV & OTT
Serve targeted video ads on streaming platforms like Hulu, Roku, Amazon Fire TV, and more - the modern replacement for traditional television. Unlike broadcast, CTV lets you target specific households by location, demographics, and behavior, and measure who actually watched.
- Household-level targeting by location trade area
- Completion rate tracking (viewers can't skip)
- Cross-device attribution to website visits and store traffic
- Non-skippable 15 and 30-second formats for brand impact
CTV delivers TV-quality creative with digital-level targeting. Your ad plays during premium streaming content - not buried in a 4-minute commercial block.
Streaming Audio & Digital Radio
Audio ads on Spotify, Pandora, iHeart, and podcast networks - reaching listeners during their commute, workout, or work day. Streaming audio offers captive audiences in screenless moments where visual ads can't compete.
- Geo-targeted ads by listener location
- Companion display banners alongside audio spots
- Daypart targeting (morning commute, lunch, evening)
- Genre and playlist-level audience selection
Programmatic Web Display
Banner and rich media ads across premium publisher networks, targeted by location, behavior, and intent data. Programmatic display reaches your audience as they browse news, weather, sports, and content sites - with real-time bidding that optimizes spend automatically.
- Behavioral and contextual targeting by location
- Retargeting website visitors across the display network
- Dynamic creative with location-specific offers
- Real-time bid optimization for cost efficiency
Digital Out-of-Home (DOOH)
Digital billboards, transit screens, gas station displays, mall directories, and in-store signage - purchased programmatically with geographic precision. DOOH puts your brand in the physical world near your locations with the targeting and measurement of digital.
- Screen selection by radius around each location
- Daypart and time-of-day scheduling
- Foot traffic attribution from screen exposure to store visit
- Competitor conquesting - screens near rival locations
Weather-Triggered Advertising
DIFFERENTIATORAutomatically activate campaigns based on real-time weather conditions at each location's market. A heat wave triggers HVAC ads. Rain triggers auto repair offers. A cold snap triggers fitness promotions. Weather-triggered advertising matches your message to the moment - at the hyperlocal level.
- Real-time weather condition triggers by zip code and DMA
- Automated creative swaps based on temperature, precipitation, and conditions
- Cross-channel activation - display, CTV, audio, and DOOH
- Location-level weather response - your Dallas locations see different triggers than your Chicago locations
Most agencies offer weather targeting as an afterthought. We build it into the campaign architecture from day one - because for industries like home services, restaurants, fitness, and automotive, weather is the single biggest demand driver.
Hyperlocal Programmatic - Not National Buys
We don't run national programmatic buys and call it done. Every campaign is geo-targeted around your locations - reaching consumers in each trade area with the right message at the right time.
A restaurant in Dallas and a restaurant in Chicago have different competitors, different weather, different demographics, and different busy seasons. Running the same programmatic campaign for both is like running the same TV commercial in two different countries.
We build campaigns at the location level. Each market gets its own geo-targeted trade area, its own audience parameters, and its own performance reporting. HQ sees the national rollup. Each location gets its own results. Nobody's budget subsidizes another location's underperformance.
Our programmatic platform manages this complexity at scale - deploying location-level campaigns across hundreds of markets with the same precision you'd expect from a single-market buy.
Heat wave triggers → HVAC campaign activated, CTV + display
Snow forecast → Auto repair campaign activated, audio + DOOH
Sunny weekend → Restaurant patio campaign activated, social + display
Programmatic + Direct Mail + Paid Search = Surround Sound
Multi-Channel Reinforcement
Programmatic works best when it's part of a coordinated media strategy. A prospect sees your CTV ad at home, receives a plastic postcard in the mail, then sees a geofenced display ad near your location. By the time they walk in, they've seen your brand across three channels. LOOP™ connects all three touchpoints to the transaction.
Learn how LOOP™ attributes across channels →Data-Driven Audience Targeting
Your programmatic campaigns are fueled by the same 3B+ consumer data points and AI/ML predictive models that power our direct mail and paid search. We build lookalike audiences, behavioral segments, and addressable household lists that target your best prospects - not broad demographic buckets.
Explore Audience Insights & Predictive Targeting →Programmatic Advertising at Every Scale
Whether you're building awareness across a national footprint or driving traffic to a single location - our programmatic approach scales to your business.
National Brands
50-500+ locations
National CTV, streaming audio, and DOOH campaigns deployed at the location level across every market. Weather-triggered creative, foot traffic attribution, and LOOP™ ROAS reporting at the brand and location level. Coordinate programmatic with direct mail and paid search for full-funnel surround sound.
- Location-level programmatic deployment at scale
- Weather-triggered creative automation across markets
- Foot traffic and POS attribution via LOOP™
- Integrated with direct mail and paid search campaigns
Regional Chains & Distributors
10-100 locations
Extend your reach beyond search and social with CTV, streaming audio, and display campaigns across your regional markets. Enterprise-grade programmatic with mid-market efficiency - full team managing your media without the overhead of building an in-house programmatic team.
- CTV and streaming audio in your key DMAs
- Trade area targeting around each location
- Monthly performance reviews with clear attribution
- Full team with no overhead - no in-house media buyers needed
Local Operators
1-20 locations
Reach customers in your trade area on streaming TV, audio, and digital billboards - the same channels big brands use, but targeted to your specific location. Done-for-you campaign management with clear monthly reporting showing impressions, reach, and attribution.
- Affordable CTV and streaming audio for local budgets
- Geo-targeted to your trade area, not wasted on irrelevant markets
- Simple monthly reports showing who you reached
Proven Across Industries
Programmatic reaches your audience where they are - and how they're reached changes by industry.
Restaurants & QSR
CTV dinner-hour targeting + weather-triggered ads during high-demand conditions
Home Services
Weather-triggered HVAC/plumbing ads + DOOH near service areas + streaming audio
Fitness & Wellness
CTV new-year and seasonal campaigns + geo-targeted display near each club
Automotive Services
DOOH on commuter routes + streaming audio during drive time + seasonal service triggers
Healthcare
CTV patient acquisition in key DMAs + DOOH near clinic locations
Retail & Specialty
Grand opening CTV blitz + in-mall DOOH + weather-driven seasonal promotions
Verticals shown are examples of how we apply programmatic. Triadex works across all industries with multi-location operations.
Frequently Asked Questions
Related Services
Geofencing & Location Targeting
Add precision location-based targeting to your programmatic campaigns with competitor conquesting and trade area geofencing.
Learn More →Direct Mail Marketing
Pair programmatic with data-driven direct mail for multi-channel reinforcement - digital impressions plus physical mail.
Learn More →Attribution & ROAS
Measure how programmatic impressions drive in-store visits and sales with LOOP™ closed-loop attribution.
Learn More →Not sure if this is the right fit? Take our free Marketing Assessment →
Reach Them Where They Actually Are.
Your customers are streaming TV, listening to podcasts, and walking past digital billboards near your competitors. Put your brand in those moments - targeted to each location, measured to the transaction.