1,844 Verified Leads Across 21 Home Services Franchise Locations
How Triadex deployed GBP PowerRank™, paid search, social advertising, and programmatic CTV across 7 home services franchise brands to drive measurable lead generation and pipeline growth.
The Engagement
Triadex manages the digital marketing portfolio for Horsepower Brands: a multi-brand home services franchisor with brands spanning roofing, painting, blinds, fencing, lawn care, insulation, and glass installation. Across 21 active franchise locations, Triadex deploys an integrated strategy combining GBP PowerRank™ optimization, Facebook and Google paid media, programmatic CTV, and website SEO.
This case study presents aggregate 2025 year-to-date performance across the full portfolio, demonstrating how a unified methodology drives results across diverse home services verticals.
Brands in the Portfolio
GBP PowerRank™. Local Visibility Engine
GBP PowerRank™ served as the foundation of the lead generation strategy across the portfolio. AI-powered listing automation and keyword optimization drove significant ranking improvements for every franchise location. From window treatment keywords for Bumble Bee Blinds to roofing repair terms for Mighty Dog Roofing.
iFOAM of O'Fallon
100% Top-3 keyword coverage, 435 leads, +160% call volume increase
"energy-efficient insulation" +112.5% visibility
Bumble Bee Blinds of Fairfield County
"Skylight shades" +1,792% visibility, near-perfect Top-3 dominance
31 calls at $12.84 per call
Heroes Lawn Care of The Woodlands
85% average Top-3 coverage across 10 service terms
"lawn fertilization" rank 1.5, $0.91 cost per interaction
Facebook Ads. Efficient Lead Generation
Strategic promotional campaigns delivered consistent lead volume at efficient cost per lead across the portfolio. Creative testing, audience segmentation, and retargeting optimization drove strong conversion rates.
Bumble Bee Blinds of Palm Beach
102 leads at $15.65 CPL
The most efficient CPL in the portfolio
Stand Strong Fencing of Carmel
23 leads at $26.92 CPL
"Free Gate with New Fence" campaign
Groovy Hues of Youngsville
4.92% CTR
The highest engagement rate across all campaigns
Google Ads. High-Intent Conversions
Google Ads captured high-intent service searches: homeowners actively looking for roofing repair, painting estimates, and glass installation. The 7.4% average conversion rate significantly exceeds industry benchmarks.
Gatsby Glass of South Raleigh
186 conversions at 7.4% rate, $57 CPA
Top keywords: "Glass Repair Near Me" and "Shower Enclosure Installers"
Groovy Hues of Knoxville
74 conversions at 6.8% rate, $47 CPA
"Painters in Knoxville" drove 9.1% conversion rate
Connected TV. Premium Brand Awareness
Programmatic CTV placements on premium local news broadcasts (NBC, ABC) delivered near-perfect video completion rates for HVAC brand awareness. The 98.8% completion rate significantly exceeds the 60-70% industry benchmark.
Key Takeaways
GBP is the lead gen foundation for home services
1,470 of 1,844 total leads (80%) came from GBP PowerRank call leads. For home services brands, the Google Maps 3-pack is where business happens.
Multi-channel compounds results
Locations using GBP + paid media + web SEO together outperformed single-channel locations. Gatsby Glass of South Raleigh (4 channels) generated 186 Google conversions + dominant GBP rankings.
Consistent automation drives compounding gains
14 of 15 GBP locations improved rankings through 25-40 automated actions per month: posts, Q&As, videos, and review responses. Consistency beats one-time optimization.
Scalable methodology works across verticals
The same GBP + paid media playbook generated results for blinds, glass, roofing, painting, fencing, lawn care, and insulation. The methodology is vertical-agnostic; the keyword targeting and creative are vertical-specific.
Want Results Like These for Your Home Services Brand?
Pipeline value is estimated using industry benchmark averages for job value and close rate by vertical. All lead counts are verified through GBP call tracking, Facebook form submissions, and Google Ads conversion tracking.