Connected TV & Streaming
A national spot can't help a store if its viewers live outside the trade area. We plan non-skippable streaming video around the households each location can serve, then look for visits and revenue signals through LOOP™ by Triadex (planned for the end of Q1 2027).
Put Streaming Within Reach of Each Store
Broadcast's footprint doesn't follow every customer's viewing habits. We wouldn't replace it blindly; we'd check where streaming adds reachable households around your stores.
Broadcast Misses Streamers
Households watching on-demand programming may never see a local broadcast spot. Your media plan needs to follow their viewing habits.
One National Buy Wastes Reach
A restaurant or dealer needs viewers near its locations, not impressions in markets it cannot serve.
Views Are Not Sales
Completion rate is useful, but it does not answer whether viewers visited or bought. Connect CTV to business outcomes.
How Streaming Reaches Local Households
Trade-Area Household Targeting
Build location-level campaigns around real trade areas and addressable households, with demographic and behavioral segments that fit the offer.
Audience Insights- Trade-area boundaries around each location.
- Household and addressable audience selection.
- First-party customer data onboarding where permissions allow.
Video That Gets Seen
Run 15- and 30-second non-skippable spots in premium streaming environments. Co-viewing extends the message beyond one screen owner.
Creative & Production- 15- and 30-second video formats.
- Completion-rate and reach measurement.
- Frequency planned to avoid oversaturation.
Measurement Beyond the Screen
Connect a completed view to the next action across devices and channels, with location-level reporting that moves past awareness.
Attribution & ROAS- Cross-device website and search activity.
- Foot-traffic measurement where available.
- POS and transaction attribution through LOOP™ by Triadex (planned for the end of Q1 2027).
Premium Streaming and Live Sports Opportunities
We plan premium streaming opportunities, including select live sports inventory such as Thursday Night Football, NBA, and NASCAR. Inventory is limited and seasonal. We'll check eligibility before you set a budget.
- Where eligible, we can use purchase-based audiences with first-party shopping and viewing signals rather than relying only on modeled behavior.
- We can apply eligible purchase-based audiences to other premium streaming buys too.
- We can write and produce the video spots in-house.
Inventory, targeting, and placement eligibility vary by campaign and market. We recommend the appropriate mix after reviewing available inventory.
Creative & ProductionSee the creative: a Triadex CTV spot
CTV Plans for Every Footprint
One strategy, adapted to your footprint and the decisions each location needs to make.
National Brands
Coordinate premium streaming across a national footprint with market-specific budgets, creative, and outcome reporting.
- We set CTV budgets by market while keeping the brand message consistent.
- We show each location its results alongside the network total.
- We check visits and revenue through LOOP™ by Triadex (planned for the end of Q1 2027) when the data supports it.
Regional Chains & Distributors
Concentrate streaming video around the markets where new demand can be converted into visits.
- We concentrate CTV in the trade areas with a reason to invest.
- We adjust offers and budgets when local demand changes.
- We report results for each location before rolling them up.
Local Operators
Reach nearby households with a focused video plan instead of paying for broad regional broadcast.
- We keep CTV inside the neighborhoods you can serve.
- We agree on a budget and a result worth measuring before launch.
- We don't add another channel until the first one earns its budget.
Where Streaming Builds Local Demand
LOOP™ by Triadex is planned for the end of Q1 2027.
Brands can join the VIP waiting list now for launch updates and priority access.
Frequently Asked Questions
Related Services
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Turn Streaming Views into Visits
Start with a 15- or 30-second spot in one priority market. We'll compare reach with the visits and transactions your data can actually verify.
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