Marketing Insights & Blog
Expert insights on multi-location marketing, franchise growth, direct mail ROI, and data-driven campaigns.
105 articles
Stop Renewing CTV on Completion Rates. Build a Dark Market Into Every Flight.
Our own CTV case studies report completion rates near 99%, and that proves almost nothing about sales. I'd require a dark market in every flight. Here's how to check yours this week.
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We Won an AAPEX Award for Our Plastic Postcard. Don't Buy Anything Because of an Award.
Our plastic postcard won an AAPEX New Product Showcase award. I still think auto aftermarket buyers should test every marketing product, ours included, before they sign.
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AI Search Took the Click. Multi-Location Brands Should Stop Grading Search by Traffic.
AI answers are taking the click before anyone reaches your site. I'd stop reporting search by traffic and count calls and visits by location. Here's a check to run this week.
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The Postage Increase Is the Best Thing to Happen to Direct Mail in Years
Rates rose 4.8% in July. That finally makes waste expensive enough that someone will fix it. Here's the audit I'd run on your last four drops.
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Google Is Moving Local Services Ads Into Google Ads: What Multi-Location Brands Should Do Now
Google is moving Local Services Ads into Google Ads as a Performance Max experience. See what changes for multi-location brands and how to prepare.
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Triadex Acquires HomePro Marketing to Expand High-Impact Growth Capabilities for Multi-Location Businesses
Triadex has acquired HomePro Marketing, the local SEO agency behind GBP PowerRank, adding Google Business Profile expertise to our targeting and analytics.
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Why Your Marketing Campaigns Need a Data-Driven Foundation
Campaigns built on broad audiences and vanity metrics swing from hit to miss. Audience data, household targeting, and real outcomes make results repeatable.
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Direct Mail & Digital Marketing: Why Omnichannel Campaigns Convert Better
Direct mail and digital work harder together. Here’s why coordinated campaigns that carry one message from mailbox to screen drive more response and action.
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Omnichannel vs. Multichannel: What's the Difference and Why It Matters in 2025
Multichannel puts your brand on many channels. Omnichannel connects them into one consistent experience. Here’s the difference for multi-location brands.
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Competitor Conquesting: Smarter Ways to Win Market Share
Learn how competitor conquesting works and why conquest marketing delivers higher ROI than broad targeting. See key tactics and tips to win over your competitors’ customers.
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The Secret to Sustainable Marketing ROI
Discover how sustainable marketing drives long-term ROI through smarter targeting, customer retention, and data-backed strategies from a leading agency.
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Triadex Named to Inc. 5000 List for Fourth Time, Cementing Its Place Among America’s Most Enduring Growth Companies
Triadex made the 2025 Inc. 5000 list of America’s fastest-growing private companies at No. 1932, its fourth time, after 20 years of profitable growth.
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