Custom Email Campaign For Fitness Centers Achieves Over 100 New Memberships

05/10/21 CHALLENGE A client with 2 local Louisiana gym/fitness centers wanted to run a new member drive for the New Year to increase their membership numbers. SOLUTION A custom email campaign titled “New Year’s Exclusive Deals to Two Different Gyms” was created and launched. 50,000 e-mails were deployed, sending 25,000 as follows:

• 3-mile radius around Location 1 Zip Code Targeting Ages 21-55
• 3-mile radius around Location 2 Zip Code Targeting Ages 21-55

RESULTS The Typical Eblast Open Rate is 15% and Click Through Rate is 2%. Client’s campaign results:

• 77% open rate
• 06% click rate

102 new memberships within 45 days following the deployment. The acquisition cost for these 102 new members was only $17.16 per new membership! Click Here to Download a Copy of this Case Study

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