Company NewsDigital MarketingData & Targeting
Triadex Services' Acquisition of ADM Marketing Creates a Powerhouse in Multi-Unit Business Marketing
•lritchie

TAMPA, FL (July 31, 2024) – Triadex Services, a leading data-driven marketing agency, proudly announces the acquisition of ADM Marketing. This strategic move positions the combined entity as a powerhouse in the multi-unit business space, delivering unparalleled value through advanced AI/ML analytics and data-driven marketing solutions.
The newly merged company will now operate solely under the name Triadex, with the former ADM Marketing rebranded as Triadex Strategic Data Solutions. This integration marks a significant milestone in Triadex's journey to revolutionize marketing for franchise and multi-unit businesses.
"This acquisition represents a pivotal moment for our company and our clients," said Greg Mesaros, CEO of Triadex. "By combining our strengths, we are poised to deliver even more impactful, data-driven marketing strategies that drive growth and maximize ROI for multi-unit businesses."
Stephen Farr-Jones, the founder and president of ADM Marketing and now Chief Strategy Officer of Triadex, added, "Joining forces with Triadex allows us to leverage our combined expertise and resources to create unmatched marketing solutions. We are excited about the opportunities this brings to our clients, enabling them to reach new heights of success."The merger brings together ADM Marketing's expertise in data analytics, AI/ML-powered targeting, and hyperlocal marketing with Triadex's robust capabilities in direct mail, digital advertising, and lead generation. This powerful combination enables Triadex to offer a comprehensive suite of marketing solutions tailored specifically for multi-unit businesses, including:
- Advanced AI/ML Analytics: Utilizing cutting-edge algorithms and machine learning models, Triadex can precisely target high-value customer segments, optimize marketing campaigns, and predict customer behaviors.
- Data-Driven Marketing Insights: Leveraging insights from over 3 billion data points, coupled with its customers’ own data, Triadex helps businesses make informed decisions that enhance marketing effectiveness and drive sales growth.
- Hyperlocal Targeting: Focused marketing efforts tailored to specific geographic areas, using methods like geofencing, ensure that marketing messages resonate with local audiences, boosting foot traffic and conversion rates.
- Integrated Marketing Solutions: Combining direct mail, digital ads, and email marketing, Triadex creates cohesive campaigns that amplify their clients’ brand messages across multiple channels, maximizing sales and new client acquisition.
Triadex Marketing Team
The Triadex team brings 20+ years of multi-location marketing expertise, helping brands across 15+ industries drive measurable growth.
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