50+ Location Fast-Casual Restaurant Chain Averages 20% Redemption Rates
Challenge:
A fast-casual restaurant chain based in the Midwest with over 50 locations wanted to motivate customers to try their new menu items.
Solution:
Using a targeted direct mailing list, we mailed over 200,000 people within a three-mile radius of all their stores system-wide. They offered a $5 Gift Card and BOGO Coupon on salads.
Results: Average of 20% Redemption Rates
- The average redemption rate was just over 20%! Some locations recorded 38% redemption. The chain continues to mail campaigns for their stores through Triadex using Targeted direct mailing lists.
Triadex Marketing Team
The Triadex team brings 20+ years of multi-location marketing expertise, helping brands across 15+ industries drive measurable growth.
Need help with your marketing?
Let's build a data-led marketing strategy tailored to your multi-location brand.
Talk to a Specialist