Direct MailRestaurantsROI & Results

    20% Redemption Rates

    gmesaros1
    20% Redemption Rates
    50+ Location Fast-Casual Restaurant Chain Averages 20% Redemption Rates Challenge: A fast-casual restaurant chain based in the Midwest with over 50 locations wanted to motivate customers to try their new menu items. Solution: Using a targeted direct mailing list, we mailed over 200,000 people within a three-mile radius of all their stores system-wide. They offered a $5 Gift Card and BOGO Coupon on salads. Results: Average of 20% Redemption Rates
    • The average redemption rate was just over 20%! Some of the locations received up to 38%! The chain continues to mail campaigns for their stores through Triadex using Targeted direct mailing lists.

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