What's the difference between management fees and ad spend?

Management fees cover everything Triadex does - strategy, creative, campaign setup, optimization, reporting, and account management. Ad spend is the media budget that goes directly to platforms like Google, Meta, and programmatic exchanges. We keep these separate so you always know what you're paying for our team vs. what you're investing in media. We never mark up ad spend.

How is ad spend / media budget determined?

We recommend ad spend levels based on your markets, competition, and goals during the strategy call. Most local campaigns perform well with $1,000-3,000 per location per month in ad spend. Regional and enterprise budgets are scoped based on location count and market complexity. Use our Budget Planner tool for a benchmark estimate.

Can I start with one package and upgrade later?

Absolutely. Many clients start with Starter to prove results with a single channel, then upgrade to Growth or Accelerate as they see ROI. The data and campaign learnings carry forward - nothing is lost when you expand. We also offer add-on channels that can be layered onto any package without changing your base tier.

What if I have 15 locations - am I Local Operator or Regional Chain?

The tiers overlap intentionally. Brands with 10-20 locations can fit either model depending on their complexity and needs. If you want simple, transparent per-location packages with no customization - Local Operator packages work great. If you need multi-market coordination, centralized reporting, and a dedicated strategist - the Regional Chain program is a better fit. We'll help you decide during the strategy call.

Do you offer volume discounts for multiple locations?

Yes. Local Operator packages offer volume pricing for brands with 5+ locations. Regional Chain and Enterprise programs are flat retainers that already factor in multi-location efficiency - you won't see per-location multiplier pricing that makes 50 locations cost 50x a single location. The more locations you bring, the more efficient the investment becomes.

What does a BrandAtlas™ assessment cost?

BrandAtlas™ is scoped based on the complexity of your brand - number of locations, markets, competitive landscape, and depth of analysis required. It's a separate engagement from the ongoing managed program, and the investment is discussed during the strategy call. Many enterprise clients view it as the most valuable deliverable we produce because it creates the strategic roadmap that guides every dollar spent after.

Can I mix and match channels across the packages?

Yes - the channel combinations shown in the Local Operator packages are the most common pairings, but we're flexible. If you want Direct Mail + GBP PowerRank instead of one of the listed combinations, we can accommodate that. The package price stays the same; the channel mix adjusts. Just tell us your priorities during the strategy call.

Do you manage our existing ad accounts or create new ones?

We can work either way. If you have existing Google Ads, Meta, or other platform accounts, we can manage campaigns inside them - you retain ownership of the accounts and all historical data. If you're starting from scratch, we'll set up new accounts under your business name. You always own your accounts and data.

What about direct mail print and postage - how does that pricing work?

Direct mail print and postage costs are separate from the management fee and are billed based on actual mail volume, format (postcards, plastic postcards, letters), and USPS postage rates. During the strategy call, we'll provide a detailed per-piece cost estimate based on your campaign specifications. Typical per-piece costs range from $0.40-$0.85 depending on format and volume.

Pricing & Packages

Marketing programs for every scale, from done-for-you local packages to enterprise strategic partnerships. These are starting points to give you a sense of investment level. Every program is right-sized after a discovery conversation to match your market conditions, competitive landscape, and growth goals.

For Local Operators · 1-20 Locations

Done-for-You Marketing Packages

Everything you need to drive more customers to your location - without becoming a part-time marketer. Pick the package that fits your goals.

Starter

One core channel, fully managed

Starting from

$999/mo

per location

Choose one core channel:
—Direct Mail Campaigns, OR
—Paid Search (Google Ads / GLSA)
—GBP PowerRank™ (Lite)
Data-driven audience targeting
Campaign creative and copywriting
Monthly performance report
Email support

Get a Custom Proposal

Growth

Two channels + lifecycle marketing

Starting from

$2,500/mo

per location

Choose two core channels:
—Direct Mail + Paid Search
—Paid Search + Social Media
—Direct Mail + Social Media
—Or any two-channel combination
Email & SMS basics (welcome series + promotional campaigns)
Data-driven audience targeting with AI/ML modeling
Campaign creative, copy, and design
Monthly performance report + strategy call
Dedicated account coordinator

Get a Custom Proposal

Accelerate

Full-funnel, all channels

Starting from

$4,000/mo

per location

Full-funnel campaign management:
—Direct Mail campaigns
—Paid Search (Google Ads / GLSA)
—Social Media (Paid + Organic)
—Email & SMS lifecycle automation
—GBP PowerRank™ (Lite)
AI/ML predictive audience targeting
Full creative services - strategy, copy, design
Monthly strategy calls + quarterly business reviews
Dedicated account manager
Attribution reporting connecting campaigns to revenue

Get a Custom Proposal

Need add-on channels? Programmatic (CTV, streaming audio, DOOH), geofencing, and SEO & GEO can be added to any package. Ask about add-on pricing during your strategy call.

Prices shown are management and service fees per location per month. Ad spend (Google Ads budgets, Meta ad spend, postage and print costs for direct mail) is not included and is budgeted separately based on your market and goals.

All pricing shown is illustrative and represents typical starting points. Actual program pricing is determined after a discovery conversation where we assess your market conditions, number of locations, competitive landscape, channel mix, and growth objectives. No two programs are identical because no two brands face identical challenges.

For Regional Chains & Distributors · 10-100 Locations

Growth Programs for Scaling Brands

Enterprise-grade marketing methodology at mid-market investment. Flexible pricing - choose a flat monthly retainer or scope-based pricing depending on your preference. No per-location multiplier surprises.

Growth Essentials

Core digital presence across all locations

Starting from $5,500/mo— flat monthly retainer

A coordinated digital marketing program across your entire location network - managed by a dedicated team with enterprise methodology and mid-market efficiency.

Multi-location paid search (Google Ads / GLSA) across all locations
Social media management (paid + organic) with content syndication
GBP PowerRank™ optimization at every location
Data-driven audience targeting with 3B+ consumer data points
Creative services - ad copy, graphics, campaign design
Monthly performance reporting at location and brand rollup level
Dedicated account strategist
Monthly strategy call

Popular Add-Ons

+ Direct mail campaigns
+ Email & SMS lifecycle automation
+ Programmatic (CTV, display, audio)
+ SEO & GEO content strategy

Get a Custom Proposal

Growth Accelerator

Full-funnel omnichannel + attribution

Starting from $10,000/mo— flat monthly retainer

Everything in Growth Essentials plus direct mail, programmatic, lifecycle automation, and LOOP™ attribution - connecting every marketing dollar to actual revenue at every location.

Everything in Growth Essentials, plus:
Targeted direct mail campaigns with AI/ML audience targeting
Programmatic advertising (CTV, streaming audio, display, DOOH)
Email & SMS lifecycle automation (welcome, retention, win-back)
Geofencing and competitor conquesting
LOOP™ closed-loop attribution connecting ad spend to POS revenue
Quarterly business reviews with executive reporting
Dedicated senior account strategist
MDF and co-op marketing budget management support

Popular Add-Ons

+ BrandAtlas™ strategic assessment
+ SEO & GEO content strategy
+ Weather-triggered advertising
+ Franchise development marketing

Get a Custom Proposal

Flexible Pricing Structure

We offer both flat monthly retainers and scope-based pricing depending on your preference. Flat retainers provide budget predictability - you know exactly what marketing costs each month regardless of campaign volume. Scope-based pricing lets you flex up or down based on seasonal needs or growth phases. We'll recommend the right model during your scoping conversation.

Pricing shown is for management and service fees. Ad spend and media budgets are scoped separately. No per-location multiplier pricing - retainers are flat monthly regardless of location count within the scoped range.

These programs are customized during onboarding. Your dedicated strategist will right-size the channel mix, budget allocation, and service scope based on a thorough assessment of your brand's needs.

For National Brands · 50-500+ Locations

Enterprise Strategic Partnerships

National brands require custom scoping - not off-the-shelf packages. Every enterprise engagement starts with BrandAtlas™, our proprietary strategic assessment that maps your brand's market position, competitive landscape, and growth opportunities across every location.

Enterprise

Custom Strategic Partnership

Starting with BrandAtlas™ → Ongoing managed engagement

Custom Pricing- scoped to your brand's complexity

Enterprise engagements typically begin with a BrandAtlas™ assessment to define the right scope and investment level.

Phase 1: BrandAtlas™ Assessment

Every enterprise engagement begins with BrandAtlas™ - a comprehensive strategic assessment that audits your current marketing performance, maps your competitive landscape across every market, and produces a custom growth playbook with channel recommendations, budget allocation, and KPI targets.

Competitive landscape analysis across all markets
Current marketing performance audit
Market-by-market opportunity mapping
Channel strategy and budget allocation recommendations
Custom growth playbook with KPI targets
Executive presentation to your leadership team

Learn more about BrandAtlas™ →

Phase 2: Ongoing Managed Engagement

Based on the BrandAtlas™ playbook, we scope and launch your ongoing marketing program - integrating every channel under one team, one data layer, and one reporting view. LOOP™ attribution proves ROI at every location.

Multi-channel campaign orchestration across all locations
Direct mail + digital + programmatic + email/SMS
LOOP™ closed-loop attribution (ad spend to POS revenue)
Dedicated senior account strategy team
Brand governance and creative management
Quarterly executive business reviews
MDF / NAF / co-op marketing fund management

Learn about LOOP™ attribution →

Schedule a Discovery Call

No obligation. We'll assess fit, discuss your goals, and determine if a BrandAtlas™ engagement is the right first step.

What's Included - and What's Not

Included in All Programs

Strategy, planning, and account management
Campaign creative - copywriting, graphic design, ad production
Audience targeting and data analysis
Campaign setup, management, and ongoing optimization
Monthly performance reporting
Platform management (we work inside your tools or recommend the right ones)

Not Included (Budgeted Separately)

Ad spend / media budgets (Google Ads, Meta, programmatic media buys)
Direct mail print and postage costs
One-time platform setup fees (if new CRM or automation implementation is needed)
Third-party tool subscriptions (CRM, email platform, etc.)
BrandAtlas™ strategic assessment (scoped separately for enterprise)

We always separate management fees from media spend so you know exactly what you're paying for strategy and execution vs. what you're investing in media. No blended invoices, no hidden markups.

Pricing on this page reflects typical starting points as of 2026 and is subject to change. Direct mail production, postage, print materials, and digital media spend are billed separately from management fees. All programs require a discovery conversation before final pricing is confirmed.

Frequently Asked Questions

Not sure which tier is right for you?

Take our 2-minute assessment. We'll analyze your business model, challenges, and goals, then recommend the right package and services.

Take the Assessment

Not Sure Which Program Fits?

Every brand is different. Schedule a 30-minute strategy call and we'll recommend the right program based on your locations, goals, and budget - no obligation, no pressure.

Schedule a Discovery Call Try the Budget Planner