For HVAC Manufacturers
Make every co-op dollar build your brand and move product.
Triadex helps HVAC manufacturers two ways. We turn co-op and MDF into on-brand, strategic local advertising across your distributor and dealer network, and we run local-at-scale national media your in-house team controls. One team, from national strategy to local execution.
Get the HVAC OEM co-op playbook
A short look at how leading manufacturers turn committed co-op and MDF into dealer-level demand you can see.
Two Workstreams
Two ways to put your marketing dollars to work.
Co-op & MDF Activation
We help you work with your owned-and-operated branches and your independent distributors to build ad clubs, regional advertising programs, and custom dealer marketing solutions. Committed co-op and MDF dollars go to strategic, on-brand advertising that builds consumer awareness and pushes seasonal promotions in every market, instead of swag and scattered off-brand ads.
Local-at-Scale National Media
Media your in-house team controls. We help your marketing team plan and place media across the US with budget you own, independent of the channel. Programmatic web, CTV and OTT, paid social, and paid search that drive homeowners to your brand and factory site at national scale, executed market by market.
The Co-op Activation Gap
Your co-op budget is committed. The brand awareness you are paying for is not showing up.
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Co-op and MDF dollars go to swag and scattered off-brand ads instead of the strategic advertising that builds your brand.
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Distributors and dealers advertise inconsistently, so consumer awareness is uneven from market to market.
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There is no clear line from the funds you commit to product moving through your channel.
How We Activate Co-op
On-brand programs your channel will actually run.
Ad clubs & regional programs
Turnkey, pre-approved advertising programs your distributors and dealers opt into, funded through co-op so the media is strategic, coordinated, and on-brand.
On-brand by design
Creative built to your brand guidelines and structured to your co-op rules and split percentages, so programs stay compliant and claims clear.
Field & channel enablement
We equip your territory managers and regional sales managers with pitch materials and co-op one-pagers, join dealer meetings to present and add value, and enroll dealers directly into programs.
Deeper dealer support
When a dealer wants more than the program covers, we build custom local marketing for them across the same channels, without breaking brand consistency.
Turnkey Program Infrastructure
Everything your channel needs to enroll and run.
We do not just place media. We build the infrastructure that gets programs live across your network and drives the demand somewhere that converts.
Branded sign-up portals for ad clubs and group programs
As you roll out programs, we stand up branded enrollment portals for each ad club and group program. Distributors and dealers find their location, choose the campaigns they want, review, and launch. You roll programs out across the network without chasing spreadsheets or paperwork.
Example enrollment portal
Custom dealer locator websites to run campaigns to
We build consumer-facing dealer locator sites for your brand and point campaigns straight at them. The awareness you fund turns into homeowners finding an authorized local dealer, so demand lands with your channel instead of leaking to competitors.
Example dealer locator site
How We Reach Homeowners
Precision targeting that drives awareness and downstream demand.
We put your brand in front of the right households in every dealer market, then keep it there until it turns into demand your channel can capture.
Household-level device targeting
Reach homeowners at the household level inside each dealer trade area, not broad untargeted spend.
Device graphing
Connect the devices in a household so your brand story stays consistent across phones, tablets, desktops, and TVs.
Web-to-CTV retargeting
Re-serve your brand spot to engaged households on large-format connected TVs at home.
Cross-platform retargeting
Keep the brand present across social and the open web after the first touch, so awareness compounds.
The result: brand awareness in local markets, homeowner demand that moves product through your distributors and dealers, share taken from competitors, and downstream leads for your channel partners.
Co-op should build your brand. Too much of it builds keychains.
Triadex redirects committed co-op and MDF into strategic, on-brand local advertising that builds awareness and moves product in every dealer market.
How It Works
From assessment to measurable lift.
Assess
We map your dealer and distributor footprint, your co-op and MDF structure, and where local demand is being lost.
Activate
We build and run the programs across direct mail, digital, CTV, social, and search, aligned to your brand and your co-op rules.
Measure
You get performance reporting by market and location, tied back to the program and the dollars behind it.
Reporting & Program Management
One place to see it all.
Every program reports by market and location in one console, and your network manages what they run from the same place.
Cross-channel reporting by market and location
Spend, leads, blended cost per lead, clicks, and impressions across direct mail, CTV, paid search, paid social, and local presence, rolled up for the brand and broken down to each dealer market.
Example reporting console
An ad marketplace your network can actually use
Distributors and dealers browse the co-op programs available to them, subscribe, and track exactly what is pending, processing, and launched. Enrollment and activation stay organized as programs scale.
Example program marketplace
FAQ