For HVAC Distributors
Turn co-op into dealer programs that move product.
Triadex helps HVAC distributors put co-op and MDF to work as ad clubs, group advertising, and full-service dealer marketing that keeps your dealers loyal and moves more product across your territory.
- Turn co-op and MDF into dealer programs that move product
- Give every dealer a value-stack of marketing that keeps them loyal
- See spend, leads, and results across every dealer in one hierarchical view
Request your distributor program consult
Tell us about your dealer network and a Triadex strategist will map where your co-op dollars can work harder. We reply within one business day.
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Recognized by Inc. 5000 (4x) · 20+ years serving multi-location brands.
Three Dealer Programs
Three ways to put co-op to work for your dealers.
Ad Clubs
Turnkey, pre-approved advertising programs your dealers opt into, funded through co-op, so regional campaigns run coordinated and on-brand.
Group Advertising
Pool participating dealers' budgets for enterprise-level media buying and production at better rates, while you keep brand control across the territory.
Custom Dealer Programs
Our WebLocal solution is full-service local marketing right-sized to each dealer's market, competition, revenue, and growth goals. Paid search, paid social, programmatic and retargeting ads, content marketing, SEO and GEO on-page and off-page so they show up in search and in AI answers, local SEO with GBP PowerRank, and a professionally built dealer website we refresh free every 2, 3, or 4 years depending on the package.
The Funds-on-the-Shelf Problem
Co-op should move product. Too often it sits on the shelf.
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Co-op and MDF dollars, often funded in part by your manufacturer partners, sit idle or go to swag because the programs are too complex to activate.
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Dealers who do not get real marketing support drift to competitors and stop pushing your product.
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It is hard to show your manufacturer partners, and your own team, that co-op actually moved product.
Regional Media, Run or Supplemented
Media across your footprint, however you want to run it.
Distributors are regional, and some already run their own media. Triadex can plan and place media across your territory, or supplement and amplify what your in-house team already runs. Programmatic web, CTV and OTT, paid social, and paid search that build awareness in your markets and drive homeowner demand to your dealers.
How We Reach Homeowners
Precision targeting that drives awareness and downstream demand.
We put your dealers in front of the right households in every market, then keep them there until it turns into demand they can capture.
Household-level device targeting
Reach homeowners at the household level inside each dealer trade area, not broad untargeted spend.
Device graphing
Connect the devices in a household so the brand story stays consistent across phones, tablets, desktops, and TVs.
Web-to-CTV retargeting
Re-serve the brand spot to engaged households on large-format connected TVs at home.
Cross-platform retargeting
Keep the brand present across social and the open web after the first touch, so awareness compounds.
The result: brand awareness in local markets, homeowner demand that moves product through your dealers, share taken from competitors, and downstream leads that keep your dealers loyal.
Turnkey Program Infrastructure
Everything your dealers need to enroll and grow.
We do not just place media. We build the infrastructure that gets programs live across your dealer network and sends demand somewhere that converts.
Branded sign-up portals for ad clubs and group programs
As you roll out programs, we stand up branded enrollment portals for each ad club and group program. Dealers find their location, choose the campaigns they want, review, and launch. You roll programs out across the territory without chasing spreadsheets or paperwork.
Example enrollment portal
Custom dealer websites, built and maintained
Every custom dealer program includes a professionally built local website, refreshed free on a 2 to 4 year cycle, wired to paid search, social, programmatic, and local SEO so the dealer shows up and converts.
Example WebLocal dealer site
Reporting Distributors and Dealers Love
One hierarchical view, from your whole network down to each dealer.
MyTriadex rolls up performance across your entire dealer network and lets you drill into any single dealer. You see the territory. Your channel team sees each dealer. Your dealers see their own results. Spend, leads, blended cost per lead, and channel mix across direct mail, CTV, search, social, and local presence.
Example hierarchical reporting
Service
The kind of service distributors and dealers actually stay for.
A dedicated team that knows home services, responds fast, and treats your dealers like their own customers. 15+ years running programs in the space, with teams that have worked with major brands and their owned and independent distributors.
See what strategic co-op could do across your territory.
We will map your dealer network and show you where co-op is sitting idle instead of moving product.
Get your co-op off the shelf and into programs that move product.
Triadex turns idle co-op and MDF into ad clubs, group advertising, and full-service dealer marketing that keeps dealers loyal and moves product across your territory.
How It Works
From assessment to measurable lift.
Assess
We map your dealer network, your co-op and MDF structure, and where product is not moving.
Activate
We build and run the ad clubs, group programs, and custom dealer marketing, aligned to your manufacturer partners' brand and co-op rules.
Measure
You and every dealer get hierarchical reporting by market and location, tied back to the program and the dollars behind it.
Want a walkthrough of the programs and reporting?
See how ad clubs, group advertising, custom dealer programs, and MyTriadex reporting come together for your network.
FAQ