For Home Services Franchise Systems
Your marketing partner across the entire franchise system.
From individual franchisees and ownership groups to HQ and the CMO, Triadex is the approved agency partner that helps home services franchise brands win locally, activate co-op and NAF strategically, and see it all in one place.
- Approved agency partner for franchisees, ownership groups, and HQ
- Co-op, NAF, and LAF activated strategically across every channel
- Brand-wide reporting with drill-down to each franchisee location
Request your franchise marketing consult
Tell us about your franchise system and a Triadex strategist will map where adoption and performance are breaking down. We reply within one business day.
As featured in
Recognized by Inc. 5000 (4x) · 20+ years serving multi-location brands.
For Franchisees & Ownership Groups
An approved agency partner for your franchisees.
As an approved agency partner, Triadex gives individual franchisees and ownership groups a wide range of subscription-based solutions built for how franchisees actually operate. We work with large multi-brand franchisors across roofing, custom blinds, painting, fencing, HVAC, custom glass, pest control, and more. Franchisees compete with independent contractors on smaller budgets and tighter territories, so we get them up and running fast with a strong local brand, a Google Business Profile that stands out, and leads that come in quickly, with every dollar working harder.
Subscription solutions, right-sized to each franchisee's territory and budget.
GBP PowerRank
Google Business Profile optimization to win the local map and the phone call.
WebLocal
A professionally built local website plus on-page and off-page SEO and GEO, refreshed free every 2 to 4 years.
Google Paid Search
Capture homeowners actively searching for service in the franchisee's territory.
Local Services Ads
Pay-per-lead placement at the top of Google, verified and local.
Paid Social
Meta campaigns that build awareness and capture demand in the local market.
Direct Mail
Targeted mail to the right households in the franchisee's zips.
Programmatic & CTV
Household-level connected TV and programmatic to build the local brand.
Retargeting
Keep the brand in front of engaged homeowners across the web and social.
Subscriptions priced for the franchisee's market
Franchisee territories are not one size. We price subscriptions in small, medium, and large market tiers, so each location pays for what its territory needs and every dollar competes. Each program is tuned from lead generation to brand building based on the goal.
Example franchisee subscriptions
Websites Built to Rank
Brand sites and franchisee microsites that actually rank.
SEO, AEO, and GEO compliant, at every location
We build brand websites with franchisee microsites that are SEO, AEO, and GEO compliant, with schema scaled correctly across every location. Your franchisees show up in local search and in AI answers, often ahead of the big multi-location platforms whose clunky content systems and weak schema quietly hold rankings back. Traffic can route to on-brand regional pages, the brand site, or individual franchisee microsites, so leads distribute equitably across every participating location.
Example franchisee microsite
Regional & DMA Co-op Programs
Pool co-op to dominate a market.
Co-op pilots franchisees can pool into
We work with the franchisor to run regional or DMA-based co-op programs. HQ funds a portion of a pilot, franchisees pool their dollars, and the market gets dominated together across connected TV, paid search, paid social, and more. Enrollment is simple, participation is transparent, and leads route to on-brand regional pages or franchisee microsites so they distribute equitably across participating locations.
Example enrollment portal
For Your CMO & Marketing Team
Activate NAF and LAF strategically, at every level.
We work directly with your CMO and marketing team to plan and execute national, regional, and local-at-scale hypertargeted campaigns. Whether it is your national ad fund, your local ad fund, or any other royalty-based media dollars you control, we make sure every dollar is activated strategically across all channels, from connected TV and programmatic to paid search, paid social, direct mail, and local presence.
How We Reach Homeowners
Precision targeting that drives awareness and local demand.
We put your franchisees in front of the right households in every market, then keep them there until it turns into demand they can capture.
Household-level device targeting
Reach homeowners at the household level inside each franchisee territory, not broad untargeted spend.
Device graphing
Connect the devices in a household so the brand story stays consistent across phones, tablets, desktops, and TVs.
Web-to-CTV retargeting
Re-serve the brand spot to engaged households on large-format connected TVs at home.
Cross-platform retargeting
Keep the brand present across social and the open web after the first touch, so awareness compounds.
The result: brand awareness in local markets, homeowner demand at every franchisee location, share taken from competitors, and results that make franchisees confident in your marketing.
Technology & Reporting
Run your marketing operations on one system.
Implement hierarchical reporting systems to run your marketing operations, or adopt MyTriadex and Loop™ by Triadex to deploy, optimize, and report on all marketing activity brand-wide, with the ability to drill down to the individual franchisee location. We are experts at the technology and marketing performance it takes to compete today.
Example hierarchical reporting
Decades of franchise experience. Our executives have been franchisors, franchisees in home services, and agency partners to a wide range of home services franchise brands.
See what your whole franchise system could do.
We will map your franchisees, your co-op and NAF, and where marketing is underperforming across the brand.
Turn rogue into results.
Triadex gives every franchisee packaged, on-brand marketing that performs, so your brand stays consistent and your franchisees buy back in.
How It Works
From assessment to measurable lift.
Assess
We map your system, your franchisees' local markets and budgets, and how your NAF, LAF, and co-op are structured.
Activate
We stand up franchisee subscriptions, brand sites and microsites, regional co-op pilots, and NAF and LAF campaigns across every channel, all on-brand.
Measure
You get brand-wide reporting through MyTriadex and Loop™ by Triadex, with drill-down to each franchisee location.
Want a walkthrough of the programs and reporting?
See how franchisee subscriptions, brand sites and microsites, co-op programs, and MyTriadex and Loop™ by Triadex reporting come together for your system.
FAQ