For Home Services Franchisors
On-brand marketing your franchisees actually adopt.
Triadex gives home services franchisors packaged, proven marketing every franchisee will run, so your brand stays consistent, your franchisees stay confident, and every location performs.
- Packaged, on-brand programs franchisees actually adopt
- Brand consistency across every location, funded through your NAF and co-op
- One hierarchical view of performance, from HQ down to each franchisee
Request your franchise marketing consult
Tell us about your franchise system and a Triadex strategist will map where adoption and performance are breaking down. We reply within one business day.
As featured in
Recognized by Inc. 5000 (4x) · 20+ years serving multi-location brands.
Programs Franchisees Adopt
Marketing your franchisees will actually run.
Approved local marketing
Turnkey, brand-compliant programs each franchisee opts into: GBP PowerRank, paid search and social, and direct mail, all on-brand, with no rogue creative.
Group advertising & NAF programs
Pool your national ad fund and local co-op into coordinated campaigns at enterprise rates, while HQ keeps brand control across the system.
Custom Franchisee Programs
Our WebLocal solution is full-service local marketing right-sized to each franchisee's market, competition, and growth goals. Paid search, paid social, programmatic and retargeting ads, content marketing, SEO and GEO on-page and off-page so they show up in search and in AI answers, local SEO with GBP PowerRank, and a professionally built franchisee website we refresh free every 2, 3, or 4 years depending on the package.
The Franchisee Adoption Gap
You built the brand. Then you hand over the marketing.
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Some franchisees go rogue and spend nothing.
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Others spend, see no results, and blame HQ, so confidence in your marketing erodes.
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Off-brand local ads break the brand consistency you worked hard to build.
Franchise Development
Recruit your next franchisees, too.
Beyond franchisee marketing, Triadex runs franchise development advertising that attracts and qualifies new franchise candidates. We use the same data and targeting to fill your development pipeline and grow the system, market by market.
How We Reach Homeowners
Precision targeting that drives awareness and local demand.
We put your franchisees in front of the right households in every market, then keep them there until it turns into demand they can capture.
Household-level device targeting
Reach homeowners at the household level inside each franchisee territory, not broad untargeted spend.
Device graphing
Connect the devices in a household so the brand story stays consistent across phones, tablets, desktops, and TVs.
Web-to-CTV retargeting
Re-serve the brand spot to engaged households on large-format connected TVs at home.
Cross-platform retargeting
Keep the brand present across social and the open web after the first touch, so awareness compounds.
The result: brand awareness in local markets, homeowner demand at every franchisee location, share taken from competitors, and results that make franchisees confident in your marketing.
Turnkey Program Infrastructure
Everything your franchisees need to enroll and grow.
We do not just place media. We build the infrastructure that gets programs live across your franchise system and sends demand somewhere that converts.
Branded enrollment portals for your programs
As you roll out programs, we stand up branded enrollment portals for each one. Franchisees find their location, choose the campaigns they want, review, and launch. You roll programs out across the system without chasing spreadsheets or paperwork.
Example enrollment portal
Custom franchisee websites, built and maintained
Every custom franchisee program includes a professionally built local website, refreshed free on a 2 to 4 year cycle, wired to paid search, social, programmatic, and local SEO so the franchisee shows up and converts.
Example WebLocal franchisee site
Reporting HQ and Franchisees Trust
One hierarchical view, from HQ down to each franchisee.
MyTriadex rolls up performance across your whole system and lets you drill into any single franchisee. HQ sees the brand. Your field and franchise business consultants see each location. Franchisees see their own results. Transparent proof of what the marketing produced is what turns skeptics into believers.
Example hierarchical reporting
Service
The kind of partner your franchisees and your FAC will approve.
A dedicated team that knows home services, treats your franchisees like their own customers, and is ready to prove it with a pilot across five to ten franchisees before a system-wide rollout. We support your franchisee success team and your franchise advisory council, and we are built to operate as an approved vendor in your system. 15+ years running programs in the space, with teams that have worked with major franchise brands.
See where adoption is breaking down in your system.
We will map your franchise network and show you where franchisees are going rogue instead of running your programs.
Turn rogue into results.
Triadex gives every franchisee packaged, on-brand marketing that performs, so your brand stays consistent and your franchisees buy back in.
How It Works
From assessment to measurable lift.
Assess
We map your system, your NAF and co-op structure, and where franchisee adoption and performance are breaking down.
Activate
We deploy approved, on-brand programs across your franchisees, and run franchise development advertising when you are growing the system.
Measure
HQ, field consultants, and each franchisee get hierarchical reporting, so results are visible and franchisees buy in.
Want a walkthrough of the programs and reporting?
See how approved local marketing, group and NAF programs, custom franchisee programs, and MyTriadex reporting come together for your system.
FAQ