HomePro Marketing is now Triadex.
The team you know, now backed by a data-first marketing firm with 20+ years of experience, direct mail and digital under one roof, and attribution that connects every dollar to revenue. Your home services marketing just got more powerful.
What this means for you
Continuity you can count on
Your day-to-day relationships and active work continue without disruption. You are now supported by a larger team and deeper resources.
More capability, one partner
Everything HomePro delivered, now joined with Triadex data, direct mail, and attribution. One partner instead of a patchwork of vendors.
Bigger outcomes
Access to 3B+ consumer data points, AI-driven targeting, and closed-loop measurement that proves what is working. The same goals, reached faster.
About Triadex
Triadex Services is a data-first marketing firm built for multi-location brands. For more than 20 years we have helped franchises, chains, dealer networks, and local operators grow with marketing grounded in data, not guesswork.
Founded by Greg Mesaros, a Florida Inventors Hall of Fame inductee with 45 founder patents.
What you gain as a Triadex client
HomePro brought best-in-class digital and local search. Triadex adds the data, direct mail, and measurement to close the loop. Together, that is a complete home services marketing engine.
Local Search & GBP PowerRank
Google Business Profile optimization at scale with local citation management built in.
SEO & GEO
Rank in traditional search and get cited by AI answer engines.
Performance Marketing
Paid search and social tuned to location-level budgets and results.
Data & Audience Insights
3B+ data points and AI modeling to reach the right homeowners.
Direct Mail + Website-to-Mail Retargeting
Match anonymous site visitors to physical addresses and follow up by mail. A live capability today.
Attribution & ROAS
Closed-loop reporting that ties marketing spend to real revenue.
Built for every level of home services
Whether you sell through a dealer network, run a franchise or regional chain, or operate locations directly, there is a Triadex path built for you.
National Brands & Dealer Networks
OEMs and three-tier distribution. Manufacturer to distributor to dealer, plus franchise development marketing. White-glove, enterprise-grade programs.
Regional Chains & Distributors
Two-tier franchises and chains scaling from 10 to 100+ locations. Flat-retainer model with MDF and co-op budget management.
Local Operators
Independent contractors and multi-location operating groups. Done-for-you simplicity with transparent packages.
Proven Across Home Services
Marketing that drives qualified home services leads
Home services is a service-area business, so the goal is qualified lead volume, not foot traffic. Triadex combines geographic targeting, direct mail, and local search to put your brand in front of homeowners at the moment they need HVAC, plumbing, electrical, roofing, and more.
Highest direct mail redemption rate achieved across client campaigns.
Strategy first, then proof
BrandAtlas™
A one-time strategic assessment that maps your competitive position market by market and builds a prioritized growth playbook.
Learn about BrandAtlas™LOOP™
Closed-loop attribution that connects ad impressions to real transactions. Now open for early access, with the platform launching later this year.
Join LOOP™ early accessQuestions about the transition
Same team. Bigger toolkit. Let's grow.
See what the combined strengths of HomePro and Triadex can do for your home services brand.
Schedule a Strategy Call