What is closed-loop attribution?

Closed-loop attribution connects a marketing exposure (postcard, digital ad, email) directly to a point-of-sale transaction. Unlike click-based attribution that estimates conversions, closed-loop attribution proves actual revenue generated by each campaign at each location.

How is this different from Google Analytics?

Google Analytics tracks online behavior - clicks, page views, and estimated conversions. Triadex attribution connects marketing exposure to actual offline transactions at the cash register. We prove real revenue, not estimated conversions.

Can you attribute both direct mail and digital campaigns?

Yes. We provide unified attribution across direct mail, paid search, social advertising, CTV, programmatic display, email, and geofencing. You see all channels in one report - not separate dashboards from separate vendors.

How quickly do I see attribution data?

Real-time tracking begins as soon as your campaign launches. Redemption data flows in daily. Full attribution reports with ROAS calculations are typically available within 1-2 weeks of campaign completion, depending on POS integration.

What POS systems do you integrate with?

We integrate with all major POS platforms. During onboarding, our team works with your IT team to establish the data connection. Most integrations are completed within 2-3 weeks.

Do I need LOOP™ to get attribution reporting?

No. Every Triadex campaign includes attribution and ROAS reporting as a standard capability. LOOP™ is our enterprise platform for multi-location brands with 50+ locations that need unified data, campaign orchestration, and attribution in one system. For smaller engagements, our standard attribution reporting provides the same core insight: which campaigns drove revenue.

Closed-Loop Attribution & ROAS Reporting

Know exactly which campaigns drive revenue by channel, by location, by dollar. Triadex connects ad impressions to POS transactions. Real ROAS, proven.

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The Attribution Gap in Multi-Location Marketing

Most multi-location brands know their campaigns generate activity. But they can't connect a specific ad impression to a specific POS transaction at a specific location. That's the gap our LOOP™ attribution engine closes for verticals like home services brands and multi-location healthcare networks - the foundation of any serious multi-location marketing program.

Platform Metrics Aren't Revenue

Clicks, impressions, and engagement scores look good in dashboards but don't tell you which campaigns actually drove sales at which locations. You need transaction-level proof.

Can't Justify the Investment

Without closed-loop attribution, every budget conversation is a debate. CFOs want proof that marketing spend drives measurable revenue. Not vanity metrics.

Location-Level Blind Spots

National campaigns report aggregate results, hiding which locations performed and which underperformed. You can't optimize what you can't see at the location level.

How Triadex Attribution Works

Three steps from campaign launch to proven revenue. Every transaction matched. Every dollar accounted for.

Campaign Deploys

Your campaign launches across any combination of channels: direct mail, paid search, social, programmatic, CTV, or email. Every touchpoint is tagged and tracked from the moment it goes live.

Customer Responds

A recipient visits your location, redeems an offer, scans a code, calls a tracked number, or completes an online conversion. Every response channel is captured. Physical and digital.

Transaction Matches

Triadex matches the response back to the original ad impression using deterministic matching against POS, CRM, and transaction data. Not modeled. Not estimated. Matched to actual revenue.

The result: you know exactly which campaigns generated revenue, which locations performed, and where to invest next.

Real-Time Campaign Intelligence

Every campaign, every channel, every location. One dashboard.

Campaign Performance DashboardMar 1–28, 2026

Active Campaigns

847K

Households Reached

$2.4M

Attributed Revenue

3.2x

Avg. ROAS

Campaign	Channel	Impressions	Responses	ROAS
Spring Direct Mail. QSR	Direct Mail	125,000	4,125	4.1x
Local Search. Home Services	Paid Search	89,400	2,682	3.8x
Geofencing. Competitor Conquest	Geofencing	210,000	1,890	2.9x
CTV Brand Awareness. Fitness	CTV/Programmatic	340,000	1,360	2.1x
Website Retargeting. Auto	Website-to-Mail	45,200	1,808	5.2x

Illustrative data. Actual dashboards are customized to your campaigns, channels, and locations.

Attribution Across Every Channel and Metric

What we measure

ROAS by Campaign. Return on ad spend calculated per campaign, not blended across your portfolio.

ROAS by Location. Same metric, broken down to individual locations so you see which markets outperform.

Redemption Rate. Percentage of recipients who redeemed the offer or took the target action.

Cost Per Acquisition. What it actually costs to acquire each new customer, by campaign and channel.

Revenue Attribution. Total revenue directly attributed to marketing activity, not estimated or modeled.

New vs. Returning. See how many responses came from new customer acquisition vs. existing customer reactivation.

Channels we connect

Direct Mail. Match mail piece delivery to in-store redemption using unique offer codes and POS integration.

Paid Search & Social. Connect click-through to in-store visit or online conversion with cross-device matching.

Programmatic & CTV. Link premium display and streaming video impressions to downstream purchase activity.

Geofencing. Attribute store visits and transactions to location-based mobile targeting zones.

Call Tracking. Tie inbound phone calls to the specific campaign and creative that drove them.

3.2x

Average ROAS Across Integrated Campaigns

Multi-location brands using Triadex's integrated direct mail and digital campaigns with closed-loop attribution consistently achieve 3x+ return on ad spend. With every dollar proven to the POS transaction.

See case studies

The Platform Behind This Service: LOOP™

Attribution is the capability. LOOP™ is the closed-loop AI-powered optimization platform that delivers it. For multi-location brands with 50+ locations, LOOP™ goes beyond reporting - unifying POS, CRM, and ad data, activating coordinated campaigns across every channel, and feeding conversions back into ad platforms to continuously optimize spend at every location.

→ Unify POS, CRM, loyalty, and ad platform data into one customer view

→ Activate direct mail, digital, and programmatic from a single platform

→ Optimize: prove ROAS and feed results back into targeting and bidding

See LOOP™ in Action Includes demo walkthrough and sample attribution report

Frequently Asked Questions

Not sure if this is the right fit? Take our free Marketing Assessment →

STOP GUESSING. START PROVING.

Connect your marketing spend to actual revenue at every location. Let's show you what real attribution looks like.