What is closed-loop attribution?

Closed-loop attribution connects a marketing exposure (postcard, digital ad, email) directly to a point-of-sale transaction. Unlike click-based attribution that estimates conversions, closed-loop attribution proves actual revenue generated by each campaign at each location.

How is this different from Google Analytics?

Google Analytics tracks online behavior, clicks, page views, and estimated conversions. Triadex attribution connects marketing exposure to actual offline transactions at the cash register. We prove real revenue, not estimated conversions.

Can you attribute both direct mail and digital campaigns?

Yes. We provide unified attribution across direct mail, paid search, social advertising, CTV, programmatic display, email, and geofencing. You see all channels in one report, not separate dashboards from separate vendors.

How quickly do I see attribution data?

Real-time tracking begins as soon as your campaign launches. Redemption data flows in daily. Full attribution reports with ROAS calculations are typically available within 1 to 2 weeks of campaign completion, depending on POS integration.

What POS systems do you integrate with?

We integrate with all major POS platforms. During onboarding, our team works with your IT team to establish the data connection. Most integrations are completed within 2 to 3 weeks.

Do I need LOOP™ by Triadex to get attribution reporting?

No. We offer attribution reporting today. LOOP™ by Triadex is planned for the end of Q1 2027 as an enterprise platform for multi-location brands that need unified data, campaign orchestration, and attribution in one system. Join the VIP waiting list for early access.

Closed-Loop Attribution & ROAS Reporting

Know exactly which campaigns drive revenue by channel, by location, by dollar. Triadex connects ad impressions to POS transactions. Real ROAS, proven.

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LOOP Connect dashboard product preview — Product preview. LOOP™ by Triadex is planned for the end of Q1 2027.

The Attribution Gap in Multi-Location Marketing

Most multi-location brands know their campaigns generate activity. But they can't connect a specific ad impression to a specific POS transaction at a specific location. That's the gap our planned LOOP™ by Triadex attribution engine will address for verticals like home services brands and automotive dealer networks. LOOP™ by Triadex is planned for the end of Q1 2027, and brands can join the VIP waiting list now.

Platform Metrics Aren't Revenue

Clicks, impressions, and engagement scores look good in dashboards but don't tell you which campaigns actually drove sales at which locations. You need transaction-level proof.

Can't Justify the Investment

Without closed-loop attribution, every budget conversation is a debate. CFOs want proof that marketing spend drives measurable revenue. Not vanity metrics.

Location-Level Blind Spots

National campaigns report aggregate results, hiding which locations performed and which underperformed. You can't optimize what you can't see at the location level.

How Triadex Attribution Works

Three steps from campaign launch to proven revenue. Every transaction matched. Every dollar accounted for.

Campaign Deploys

Your campaign launches across any combination of channels: direct mail, paid search, social, programmatic, CTV, or email. Every touchpoint is tagged and tracked from the moment it goes live.

Customer Responds

A recipient visits your location, redeems an offer, scans a code, calls a tracked number, or completes an online conversion. Every response channel is captured. Physical and digital.

Transaction Matches

Triadex matches the response back to the original ad impression using deterministic matching against POS, CRM, and transaction data. Not modeled. Not estimated. Matched to actual revenue.

The result: you know exactly which campaigns generated revenue, which locations performed, and where to invest next.

Product previews

Reporting Built for Brand and Location Decisions

These previews show the reporting direction for LOOP™ by Triadex (planned for the end of Q1 2027). They do not represent a generally available product today.

LOOP Reporting product preview — LOOP Reporting. Planned campaign and location reporting in LOOP™ by Triadex.

Omnichannel Report product preview — Omnichannel Report. A planned cross-channel view of spend, response, and attributed revenue.

MyTriadex Reporting product preview — MyTriadex Reporting. A preview of reporting access designed for brand and location teams.

Audience Reporting product preview — Audience Reporting. A planned view of audience response by segment and market.

LOOP™ by Triadex is planned for the end of Q1 2027.

Brands can join the VIP waiting list now for launch updates and priority access.

Join the VIP Waiting List

Attribution Across Every Channel and Metric

What we measure

ROAS by Campaign. Return on ad spend calculated per campaign, not blended across your portfolio.

ROAS by Location. Same metric, broken down to individual locations so you see which markets outperform.

Redemption Rate. Percentage of recipients who redeemed the offer or took the target action.

Cost Per Acquisition. What it actually costs to acquire each new customer, by campaign and channel.

Revenue Attribution. Total revenue directly attributed to marketing activity, not estimated or modeled.

New vs. Returning. See how many responses came from new customer acquisition vs. existing customer reactivation.

Channels we connect

Direct Mail. Match mail piece delivery to in-store redemption using unique offer codes and POS integration.

Paid Search & Social. Connect click-through to in-store visit or online conversion with cross-device matching.

Programmatic & CTV. Link premium display and streaming video impressions to downstream purchase activity.

Geofencing. Attribute store visits and transactions to location-based mobile targeting zones.

Call Tracking. Tie inbound phone calls to the specific campaign and creative that drove them.

3.2x

Average ROAS Across Integrated Campaigns

Multi-location brands using Triadex's integrated direct mail and digital campaigns with closed-loop attribution consistently achieve 3x+ return on ad spend. With every dollar proven to the POS transaction.

See case studies

The Platform Behind This Service: LOOP™ by Triadex

Attribution reporting is available today. LOOP™ by Triadex is planned for the end of Q1 2027 and will bring eligible POS, CRM, and campaign data together for multi-location brands. Join the VIP waiting list for early access. Where the data supports it, the planned platform will connect campaign activity to sales by location and inform future spend.

→ Unify POS, CRM, loyalty, and ad platform data into one customer view

→ Activate direct mail, digital, and programmatic from a single platform

→ Optimize: prove ROAS and feed results back into targeting and bidding

Preview LOOP™ by Triadex Includes demo walkthrough and sample attribution report

LOOP™ by Triadex is planned for the end of Q1 2027.

Brands can join the VIP waiting list now for launch updates and priority access.

Join the VIP Waiting List

Frequently Asked Questions

Not sure if this is the right fit? Take our free Marketing Assessment →

STOP GUESSING. START PROVING.

Connect your marketing spend to actual revenue at every location. Let's show you what real attribution looks like.

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