Programmatic Advertising
We'll choose the screens and audio that reach households near your locations, whether that's Connected TV, display, digital out-of-home, or a weather-triggered offer. We use these channels to support multi-location marketing programs for automotive dealer networks and QSR brands. Where sales data connects, we'll compare exposure with transactions through LOOP™ by Triadex (planned for the end of Q1 2027) attribution engine.
Your Customers Aren't Only on Search and Social
Your customers may stream TV, listen to audio, or pass a digital screen on the way to work. We'll check which of those moments matter in your trade areas before recommending another channel.
Cord-Cutting Is the Norm
Over 60% of U.S. households stream TV content. We'll compare streaming with your current television buy before moving the budget.
Audio Has Gone Digital
Streaming music, digital radio, and podcasts have replaced AM/FM for millions of commuters. Your radio buy needs to follow them.
Attention Is Everywhere
Digital billboards, gas station screens, transit displays, and in-store signage. Digital out-of-home puts your brand in the physical world with programmatic targeting precision.
Five Programmatic Channels, One Strategy
We plan the buy around each store's trade area. We won't add a channel unless the audience and budget justify it.
We'll choose a trade area for every channel and report what the data can verify.
Connected TV & Streaming
Serve targeted video ads within premium streaming content. We use household and trade-area targeting to make a local buy practical. Unlike broadcast, CTV lets you target specific households by location, demographics, and behavior, and measure who actually watched.
- Household-level targeting by location trade area
- Completion rate tracking (viewers can't skip)
- Cross-device attribution to website visits and store traffic
- Non-skippable 15 and 30-second formats for brand impact
CTV puts a video spot in eligible streaming programming. We'll check the local reach and frequency before recommending it.
Digital Audio & Radio
Audio ads across streaming music, digital radio, and podcasts, reaching listeners during their commute, workout, or work day. Streaming audio offers captive audiences in screenless moments where visual ads can't compete.
- Geo-targeted ads by listener location
- Companion display banners alongside audio spots
- Daypart targeting (morning commute, lunch, evening)
- Genre and playlist-level audience selection
Programmatic Display & Web
Banner and rich media ads across premium publisher networks, targeted by location, behavior, and intent data. Programmatic display reaches your audience as they browse news, weather, sports, and content sites, with real-time bidding that optimizes spend automatically.
- Behavioral and contextual targeting by location
- Retargeting website visitors across the display network
- Dynamic creative with location-specific offers
- Real-time bid optimization for cost efficiency
Digital Out-of-Home (DOOH)
Digital billboards, transit screens, gas station displays, mall directories, and in-store signage, purchased programmatically with geographic precision. DOOH puts your brand in the physical world near your locations with the targeting and measurement of digital.
- Screen selection by radius around each location
- Daypart and time-of-day scheduling
- Foot traffic attribution from screen exposure to store visit
- Competitor conquesting near screens near rival locations
Weather-Triggered Advertising
DIFFERENTIATORAutomatically activate campaigns based on real-time weather conditions at each location's market. A heat wave triggers HVAC ads. Rain triggers auto repair offers. A cold snap triggers fitness promotions. Weather-triggered advertising matches your message to local demand.
- Real-time weather condition triggers by zip code and DMA
- Automated creative swaps based on temperature, precipitation, and conditions
- Cross-channel activation across display, CTV, audio, and DOOH
- Location-level weather response so your Dallas locations see different triggers than your Chicago locations
We plan weather rules at the start for offers that depend on local conditions. If demand doesn't change with the forecast, you shouldn't pay for a weather trigger.
Explore Each Channel
Start with the channels your customers use, then connect the plan around each location.
Connected TV & Streaming Ads for Multi-Location Brands | Triadex
Target premium streaming video by location trade area. Triadex connects CTV exposure to visits and revenue through LOOP™ by Triadex (planned for the end of Q1 2027).
ExploreProgrammatic Display & Web Advertising | Triadex
Target banner, native, and rich-media ads by trade area with Triadex Programmatic. Coordinate household display, retargeting, and local creative.
ExploreDigital Audio & Radio Advertising | Triadex
Reach listeners through streaming music, digital radio, and podcasts with local targeting and in-house audio production from Triadex.
ExploreDigital Out-of-Home (DOOH) Advertising | Triadex
Put digital billboards, transit, gas-station, mall, elevator, and in-store screens to work near every location with Triadex DOOH.
ExploreGeofencing & Geotargeting
Reach people around priority locations and trade areas.
ExploreWeather-Triggered Advertising | Triadex
Activate local ads when temperature, precipitation, wind, air quality, or pollen drives demand. Triadex coordinates weather rules across search, social, and programmatic.
ExploreProgrammatic Planned by Trade Area
We'll set the audience around each location and keep the brand offer consistent. A store with a different trade area may need a different budget or message.
A restaurant in Dallas may need a different offer from one in Chicago. We'll keep the brand standards and change the local conditions, timing, and budget where there's a reason to.
We build campaigns at the location level. Each market gets its own geo-targeted trade area, its own audience parameters, and its own performance reporting. HQ sees the national rollup. Each location gets its own results. Nobody's budget subsidizes another location's underperformance.
We can manage hundreds of local campaigns under one plan. We'll still review performance by store, because the national average won't tell you which one needs help.
Heat wave triggers → HVAC campaign activated, CTV + display
Snow forecast → Auto repair campaign activated, audio + DOOH
Sunny weekend → Restaurant patio campaign activated, social + display
Programmatic + Direct Mail + Paid Search = Surround Sound
Multi-Channel Reinforcement
If you're already mailing a strong offer, a CTV or display test might extend its reach. We'll coordinate timing, then compare store visits and matched transactions where your data allows. We won't credit three impressions with three sales.
Learn how LOOP™ by Triadex (planned for the end of Q1 2027) will attribute across channels →Data-Driven Audience Targeting
We use 3B+ consumer data points and predictive models to plan household audiences where permitted. Then we'll measure response by location, not just report the size of the audience.
Explore Audience Insights & Predictive Targeting →Programmatic Advertising at Every Scale
Whether you're building awareness across a national footprint or driving traffic to a single location, our programmatic approach scales to your business.
National Brands
50 to 500+ locations
National CTV, streaming audio, and DOOH campaigns deployed at the location level across every market. Weather-triggered creative, foot traffic attribution, and LOOP™ by Triadex (planned for the end of Q1 2027) ROAS reporting at the brand and location level. Coordinate programmatic with direct mail and paid search for full-funnel surround sound.
- Location-level programmatic deployment at scale
- Weather-triggered creative automation across markets
- Foot traffic and POS attribution via LOOP™ by Triadex (planned for the end of Q1 2027)
- Integrated with direct mail and paid search campaigns
Regional Chains & Distributors
10 to 100 locations
Extend your reach beyond search and social with CTV, streaming audio, and display campaigns across your regional markets. Enterprise-grade programmatic with mid-market efficiency, with a full team managing your media without the overhead of building an in-house programmatic team.
- CTV and streaming audio in your key DMAs
- Trade area targeting around each location
- Monthly performance reviews with clear attribution
- Full team with no overhead, so no in-house media buyers needed
Local Operators
1 to 20 locations
Reach customers in your trade area on streaming TV, audio, and digital billboards, the same channels big brands use, but targeted to your specific location. Done-for-you campaign management with clear monthly reporting showing impressions, reach, and attribution.
- Affordable CTV and streaming audio for local budgets
- Targeted to your trade area instead of unrelated markets
- Simple monthly reports showing who you reached
Proven Across Industries
We'll match the channel to the offer and the store, not just the industry label.
Restaurants & QSR
CTV dinner-hour targeting + weather-triggered ads during high-demand conditions
Home Services
Weather-triggered HVAC/plumbing ads + DOOH near service areas + streaming audio
Fitness & Wellness
CTV new-year and seasonal campaigns + geo-targeted display near each club
Automotive Services
DOOH on commuter routes + streaming audio during drive time + seasonal service triggers
Healthcare
CTV patient acquisition in key DMAs + DOOH near clinic locations
Retail & Specialty
Grand opening CTV blitz + in-mall DOOH + weather-driven seasonal promotions
These are examples. We'll decide whether a channel fits your stores and budget before buying it.
LOOP™ by Triadex is planned for the end of Q1 2027.
Brands can join the VIP waiting list now for launch updates and priority access.
Frequently Asked Questions
Related Services
Geofencing & Location Targeting
Add precision location-based targeting to your programmatic campaigns with competitor conquesting and trade area geofencing.
Learn More →Direct Mail Marketing
Pair programmatic with data-driven direct mail for multi-channel reinforcement using digital impressions plus physical mail.
Learn More →Attribution & ROAS
Measure how programmatic impressions drive in-store visits and sales with LOOP™ by Triadex (planned for the end of Q1 2027) closed-loop attribution.
Learn More →Not sure if this is the right fit? Take our free Marketing Assessment →
Reach Them Where They Actually Are.
Your customers are streaming TV, listening to podcasts, and walking past digital billboards near your competitors. We'll pick the moments that fit each location and check transactions only where data connects.