Restaurant Targets New Movers: Redemption Rates Jump to 9%

CHALLENGE: A restaurant wanted to target new movers near their locations.

SOLUTION: The restaurant launched a direct mail campaign with Triadex Card Mailers. Utilizing a new mover mailing list, they offered a $7.50 gift card (with $20 minimum purchase required) to all people who had recently moved within five miles of their stores. The artwork on the card said: “Welcome to the Neighborhood, Here’s Our Gift to You! See You Soon!”

RESULTS:

• The restaurant averaged a 9% redemption rate and is going on its 10th straight campaign with Triadex Card Mailers.
• Value of targeting the “New Movers” mailing list through location-based advertising.
• High probability of strictly NEW customers.
• Attract families new to the area in hopes they will become loyal, long-term customers.
• Introduce your restaurant with a gift card