20% Redemption Rates

50+ Location Fast-Casual Restaurant Chain Averages 20% Redemption Rates

Challenge:

A fast-casual restaurant chain based in the Midwest with over 50 locations wanted to motivate customers to try their new menu items.

Solution:

Using a targeted direct mailing list, we mailed over 200,000 people within a three-mile radius of all their stores system-wide. They offered a $5 Gift Card and BOGO Coupon on salads.

Results: Average of 20% Redemption Rates

• The average redemption rate was just over 20%!
  Some of the locations received up to 38%!
  The chain continues to mail campaigns for their stores through Triadex using Targeted direct mailing lists.