New Mover Marketing
New mover marketing can benefit any industry. New movers want to establish relationships quickly with the businesses that surround them. From finding their favorite take-out and delivery menus to choosing a new doctor, dentist, or even furniture store, newcomers are working to get settled in ASAP. A direct mail campaign utilizing a new movers list is an excellent way to get your brand recognized and to capture those who have just come to the area.
Find Your Niche
Home Owners Spend an Average of $9,400 When Moving In
According to a Zillow study, new arrivals to an area end up spending additional money on items not usually associated with a move. These purchases are on a wide range of products and necessities which your business can be a part of. New mover marketing lets you capitalize on their expenditures.
Revolutionize Your Direct Mail
Plastic postcard mailers grab people’s attention and imagination. See how they can super-charge your new mover marketing.
Improve Your Reach
New Mover Marketing Can Capture and Maintain New Customers
With a new mover mailing list, you can instantly connect with potential customers looking for your products or services.
No Business Loyalties
New movers have no business loyalties in the area yet. Consequently, they are five times more loyal than the average local customer.
Replacement Customers
With businesses needing to replace around 20% of their customer base in any given year, new mover marketing targets your ideal audience.
Timing Is Essential
Freshly minted residents have a lot of potential, but you have to make sure you reach out to them before the competition does.
Your Key to Success
New mover marketing lets you quickly reach some of the 43 million people who move each year.
New Mover Marketing Lets You Take Advantage of the Latest New Mover Data
Your best success with new mover direct mail occurs when you act quickly. You can lose a potential customer if your competition reaches out to them first.
Triadex will help you set up a regular new movers campaign schedule that will mail out to the most up-to-date new mover mailing list available.
Cultivating new movers can be a key aspect of the growth of your business. Take your marketing to the next level, and don’t miss out on this important target audience.
Options for Your New Mover Marketing Campaign
Our Monthly Mid-sized Plastic Postcard program, featuring the 28mil laminate, runs every month. When compiling your new movers list, you can go back anywhere from 30 days to reach only the most recent arrivals or go back six months to increase the potential targets of your new mover marketing campaign.
No Minimums
Choose the Timing of Your New Mover Marketing
You may hop on our Monthly Mid-sized Plastic Postcard program at any time with no minimum requirements. Contact us for information about design and deadlines for order submissions. We’re here to ensure the success of your new mover marketing campaign.
Your Campaign, Your Choice
Want to use a different direct mail product? We have a comprehensive selection of solutions for you to choose from. Talk with one of our Sales Team members today to see what other options are available for your new mover marketing campaign (minimum quantities may apply). Some of our clients who have tracked their campaign’s redemptions experienced double-digit response rates. Interested in a different audience? Review our other types of mailing lists for more information.
Why Opt for Plastic Postcard Mailers for Your New Mover Marketing?
Our plastic postcard mailers are the perfect complement for your new mover marketing campaign. They create a sense of exclusivity for the recipient. Unlike standard mass-mailing ads that can feel generic and ordinary, plastic postcards convey a higher level of thought and quality. Consumers naturally perceive items printed on plastic as more valuable than those on paper, making these mailers stand out. This perceived value grabs their attention and encourages recipients to engage more closely with your campaign, ensuring your message leaves a lasting impression.
Case Studies
Frequently Asked Questions About New Mover Marketing
As a data-driven marketing leader, Triadex has a wealth of information to share about new mover marketing. Here are some common questions we receive.
What is a new mover mailing list, and how can it benefit my business?
A new mover mailing list is a database containing the contact information of individuals or families who have recently relocated to a new area. These lists enable businesses to target marketing efforts toward newcomers who are actively seeking local services and products, increasing the likelihood of customer acquisition and loyalty.
What types of businesses can benefit from using a new movers list?
A wide range of businesses can benefit, including dentists, restaurants, franchises, HVAC services, auto dealerships and repair shops, and more. New movers are often in search of various local services and products, making them receptive to targeted marketing efforts from diverse industries.
How should I measure the success of my new mover mailing campaign?
Key performance indicators include response rates, conversion rates, and return on investment (ROI). Implementing tracking mechanisms such as unique promo codes can help determine your campaign’s effectiveness.
