Improvements of Up to 20%
Direct Mail Retargeting
Is Simple
Direct mail retargeting gathers critical data from your website. Then, this data is used to send automated direct mail in real time to your customers. So far, the results have been very promising. Consumer reporting has tracked improved response rates of up to 20%, especially when the direct mail piece is interesting and personalized to the customer, the offer is appealing, and, most importantly, a quick turnaround is achieved.
How Direct Mail
Remarketing Works
A visitor lands on your website. Then, they accept the “Allow Access to Location” pop-up box option. The EXACT address of the visitor is determined approximately 20% of the time. A personalized direct mail piece with a Special Offer is printed and mailed—usually overnight. Your Special Offer is in the hands of your site visitor—within DAYS!
Why Try Direct Mail Remarketing?
Reasons Marketers Use Direct Mail Retargeting
Direct mail retargeting provides a longer window of consideration for purchasing decisions.
Pull Back in "Shopping Cart Bouncers"
Direct mail retargeting gives a customer who’s abandoned their online shopping cart a tangible reminder of the item they want — and provides an incentive to finalize that purchase.
Begin Compiling a New Targeted Mailing List
Gaining mailing addresses from your website traffic helps you build a rich list of targeted prospects. Prospects who initiated contact with YOUR BRAND!
Maintain a Good Relationship with Your Active Customers
Remarketing converts leads into new customers. It can also change those new customers into repeat clients. Build an automated cross-sell and up-sell campaign.
A Few Tips to Make Direct Mail Retargeting Work Even Harder
Go from Digital to Analog
The best direct mail campaigns come from successful email marketing. Why? Because open rates for direct mail run higher more often than email.
Test and Track
Create an A/B test with as many mailers as possible. A/B tests provide a strong idea of what is working and what isn’t. Then, you adjust your tactics accordingly. Additionally, create accurate methods to calculate conversions.
Make it Personal
Above all, make the mailer content personalized to the specific customer. Research shows that personalized promos per customer perform better than standardized mail.
Start Retargeting Today
Begin your direct mail retargeting campaign now to boost your results.
Better Conversion Rates
Reach Customers & Prospects With Direct Mail Remarketing
Direct mail remarketing benefits your business by enabling you to strengthen brand recognition, assist your clients in making well-informed choices, increase conversion rates, maximize and manage your budget, and enhance the likelihood of driving additional sales.
Frequently Asked Questions About Direct Mail Retargeting
The $20.4 billion direct mail industry is vast and confusing. But Triadex Services is a trusted source of information. You can rely on us for the answers about direct mail retargeting.
What Is Direct Mail Retargeting?
Direct mail retargeting is a marketing strategy that involves sending physical mail to individuals who have interacted with your brand online but did not complete a desired action, such as making a purchase. It combines digital data with traditional mail to re-engage potential customers.
How Does Direct Mail Remarketing Work?
When users visit your website and leave without converting, their online behavior is tracked using cookies or other tracking methods. This data is then used to send personalized direct mail pieces to their physical address, encouraging them to return to your site and complete the desired action.
What Types of Businesses Can Benefit From Direct Mail Retargeting?
Direct mail retargeting can benefit a wide range of businesses, including e-commerce, retail, real estate, and service-based industries. Any business looking to re-engage online visitors and drive them to complete a specific action can leverage this strategy to boost their marketing efforts.
