Mobile Marketing with Digital Ads

04/02/2020

Every day, more and more people are using mobile phones as their primary source of internet. It’s fast, convenient, and can fit in the palm of your hand. Because of this, desktop browsing is quickly becoming a thing of the past.

Since the number of individuals exclusively using their mobile devices for online browsing is rising, the number of those increasing their screen time and shopping primarily through these handheld gadgets is also growing. This means that transitioning to digital marketing through mobile advertising is necessary to stay relevant and connected in the modern marketing world.

Using mobile marketing is also a surefire method of reaching thousands of potential customers in an endless amount of ways through thousands of different websites and apps.

With mobile marketing, you’re able to create brand awareness that matters.

That is, it provides the opportunity to not only connect to a larger audience but a more targeted one, as well. It enables businesses with the tools to not only see how many views an ad gets, but also see who exactly is viewing it.

This is an extremely helpful asset as it assists marketers fine-tune their target audience and in return get more impressions and clicks. Because of this, digital marketing has become crucial to expanding your online reach and customer base.

Another reason digital marketing works so well is that it’s easily traceable in quite a few ways. You can utilize:

• Impressions or views
• Click-through rates (the number of actual clicks after viewing)
• Social metrics
• Return on ad spend
• And many more

One of the most helpful tracking measures mentioned above is impressions.

Impressions create brand awareness and familiarity while also showing how many times it’s been seen. Each view, or impression, is counted and can be tracked to purchases by geofencing or through unique promo codes to get a sense of which target markets or ads work and which ones don’t.

So, then the question becomes: what are some ways to get more impressions through mobile marketing?

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Was the ad built to be seen on a smaller screen? Has it been tested to see the viewability on all major smartphones?

Utilize keywords that will come up simply through an organic Google search.

Another important factor to consider when increasing impressions is what websites or apps most appeal to your target market. For example, if your brand’s goal is to reach a younger crowd, marketing through mobile apps, such as Instagram or Twitter, will generate more impressions from the right viewers than Facebook would.

Just like in real estate, a marketing campaign for a location-specific restaurant or dental office will not create meaningful impressions if it’s not displayed locally. This is another area where Look Back and Geofencing campaigns can play a key role in a successful marketing strategy.

Be mindful of all factors listed to create impressions that matter.

Creating a mobile marketing campaign can be tricky, but it doesn’t have to be. Reach out to one of our experts today at Triadex Services to learn more about mobile marketing and increasing impressions.