Customer Segmentation & Insights for Multi-Unit Businesses
Customer Segmentation makes sense of your data and tells who your customers are, what they want, and how you can reach them. Our precise target market segmentation models drive sales by allowing you to create highly personalized marketing strategies. With over 3 billion data points at our disposal, we will focus your marketing efforts on the highest-value customers who are most likely to convert.
Customer Insights & Segmentation Addresses Important Business Challenges
Businesses that skip investing in segmentation and deriving customer insights face common challenges in converting, retaining, and upselling customers. They will struggle to keep up with competitors that do invest in the capabilities to derive these insights.
Customer Acquisition Problems
Without target market segmentation and customer analytics, businesses often contend with low conversion rates, campaign misfires, and low returns on their marketing spend.
Low Customer Retention
Businesses that don’t understand who their customers are struggle with engagement and attract fewer repeat buyers, reducing the impact of their marketing efforts,
Underperforming Locations
Customer needs often vary by location, but businesses may see inconsistent sales and foot traffic if they don’t use geotargeted customer segments.
Inconsistent Marketing Returns
Without detailed customer analytics, marketing campaigns won’t be tailored to the audiences they seek to reach, leading to inconsistent ad returns.
Our Data-First Approach to Creating Segments and Deriving Customer Insights
At Triadex, we take a data-driven approach to customer insights and segmentation. Here’s how we’ll make sense of your data to reach the customers you want to convert.
Step 1: Centralize Your Customer Data
- Our first task is to collect data that may be scattered across CRM systems, email lists, loyalty databases, and other sources. We then centralize, anonymize, and securely manage it.
- This First-party data from your customers may include their mailing address, email, phone number, purchase RFM (Recency, Frequency, Monetary Value), and other behavior data from your company’s website.
Step 2: Add 3rd Party Data
- Independent researchers without a direct link to your customers collect third-party data on customer behaviors.
- We use third-party information and customer analytics to enhance and illuminate your existing data. Third-party data reveals deeper insights and allows us to create segments based on demographics, purchasing behavior, and engagement patterns.
Step 3: Segment Your Customers
- Our data scientists create detailed customer personas and customer segments based on groupings present within the data, along with your priorities.
- With discrete customer personas, we can create personalized marketing campaigns to reach them.
- While you may determine your segments, some common choices include High-Frequency Shoppers, Loyalty Program Members, Discount Shoppers, Price-Sensitive Customers, and more.
- Accurate customer segmentation allows you to craft marketing campaigns targeted to the pain points of specific types of customers, improving acquisition, retention rates, loyalty, and long-term engagement.
Step 4: Build “Lookalike” Models
- Using AI and machine learning, we can create lookalike models that simulate the attribures of your best customers.
- These models enable you to perfect strategies designed to make your ideal customers convert.
Targeting accounts for 60% of the success in your customer acquisition strategies, compared to 20% each for your offer and creative approach. With Triadex’s data-driven approach, we can tailor your marketing efforts to the specific audiences you intend to target.
Benefits of Our Customer Analytics Solutions
Here’s how our customer insights and segmentation solutions can help you achieve your key marketing objectives.
Improve Customer Acquisition
Our lookalike models uncover prospects that resemble and behave like your best customers, allowing you to create the perfect strategy to convert them.
Boost Customer Retention
Our custom campaign and targeted, resonant communications help you retain customers in your flywheel customers and boost their lifetime value.
Enhance Customer Frequency
Accurate segmenting allows you to build deeper relationships with your customers and make special offers they’ll respond to, increasing their engagement and frequency.
Reactivate Lapsed Customers
Bring back lapsed customers with personalized offers or re-engagement strategies that resonate across your target segment.
See How Our Approach Can Work for You
Create Direct Mail & Digital Campaigns That Connect
Your customer data is the foundation for a successful marketing campaign. We combine your proprietary data with our AI-powered models to create sophisticated, mutually supporting, and highly targeted marketing campaigns.
Direct Mail Tactics
- Plastic Postcard Mailers: Boasting a conversion rate of anywhere from 7% to over 70%, a rate four to six times higher than paper postcards, plastic postcard mailers can help you make an unforgettable impression.
- New Movers Mailers: Welcoming new arrivals to a neighborhood with sturdy plastic new movers mailers can help you attract business from new customers while replacing an old one you may have lost.
- Custom Gift Card Mailers: A durable plastic gift card mailer can help your business stand out to new potential customers while earning the loyalty of existing ones.
- Direct Mail Retargeting: With a 4% response rate, direct mail retargeting, when paired with your digital strategy, can work eight times more effectively than digital retargeting alone.
Digital Marketing Tactics
- ConnectedTV: Targeted TV ads are now possible thanks to internet-enabled TVs, which means you can reach target segments in the channels they’re most likely to watch.
- Email Marketing: Email remains one of the most effective ways to reach customers, with open rates at 21.33% on average and higher for accurately targeted segments.
- Geofencing Marketing: With around 47% of mobile phones capable of being geofenced and rising, geographically targeted ads allow you to refine your digital strategies further.
- New Movers Digital Ads: New movers to an area can be highly receptive to many different services, and you can target them directly online.
Customer Insights & Segmentation Frequently Asked Questions (FAQs)
Here are some of the most common questions we face from businesses exploring our segmentation and customer insights services.
What data does Triadex use to provide customer insights?
We use first-party and third-party data from various sources, including demographic, geographic, and behavioral data. This information allows us to understand your customers, their habits, and hidden motivations.
How can segmentation support my marketing strategy?
Accurate segmentation allows you to launch more personalized and effective campaigns supporting specific goals.
Do you provide actionable insights?
Yes, we distill raw data into actionable insights that align with your business goals. This approach saves you time and helps you realize more value from our services.
Do your approaches work for franchise marketing?
Yes, we created our solutions for multi-unit and franchise businesses, with vast capabilities for hyperlocal targeting based on carefully refined segments.
How fast can I see results from your work?
Typically, clients see results from our strategies and insights after a few months. However, the time it takes to see success will depend on your business.