Restaurant uses Card Mailer to take Spotlight from New Competitor

CHALLENGE: A Field Marketing Manager for a casual dining restaurant chain with 200 locations contacted Triadex. One of their franchise owners had a competitor opening a restaurant right across the street from their location. The franchise owner wanted to run a promotion to draw the local crowd into his restaurant the same week of the competitor’s grand opening.

SOLUTION: The corporate Field Marketing Manager told the franchise partner about the success the corporate stores had with Triadex Card Mailers (10% – 20% redemption rates at all the corporate stores). The franchise owner then decided to place an order with Triadex Card Mailers. The campaign was executed just as planned. The $10 gift card mailers (no minimum purchase required) hit all of the local households (age: 24-55 & HHI: $70k and up) the same week of the competitor’s grand opening.

RESULTS:

• The franchise owner reported that the campaign was a huge success.
• They received a 15.92% redemption rate.