The simplest way to gather data from a campaign is with the addition of tracking numbers. Adding a unique tracking number to each promo card that includes a barcode allows you to measure your direct mail efforts in real-time with our proprietary tracking portal.
The Right Mailing List Service Provides a Wealth of Information
You can receive the following data in the tracking portal based on your mailing list type:
Saturation Lists:
- Location of Redeemer
Targeted Lists (Data varies depending on original list demographics):
- Age
- Gender
- Households with Children
- Address Type Indicator
- Homeowner/Renter
- Household Income
- Marital Status
- Zip Code
- Length of Residence
The metrics received from the Triadex Tracking Portal will aid you in determining the direction of future campaigns. Using this data, you can determine:
- What areas to mail to next.
- How to adjust demographics to target a better audience.
Tracking Your Direct Mail Advertising - How It Works
Embedded in each barcode is data specific to the recipient. After the paper or plastic card mailer is redeemed by the customer a standard barcode scanner is used to scan the barcode.
With the Triadex Tracking Portal, demographic data mining of the individual redeemers becomes available in real-time.
Finally, collecting redeemer’s information lets you compile a list of customers without requiring additional sign-ups.
