Expand Your Reach With Connected TV Advertising
Streaming is the new frontier, and CTV advertising puts your brand front and center on today’s most popular platforms. With Triadex, you can reach your audience where they’re already watching—on smart TVs, streaming devices, and beyond.
With advanced targeting and premium inventory, we help you connect with the right audience, wherever they watch.
Why Add CTV to Your Marketing Plan?
There are several methods for tracking digital marketing campaigns, such as monitoring how many targeted customers come into your business after being shown an ad, including a unique promo code on each ad, or providing a landing page for every ad campaign.
Here’s why CTV marketing is a smart move:
- Reach Cord-Cutters: Millions are ditching cable for streaming services, where they enjoy more flexibility, fewer ads, and better content options.
- Tap into Sports Viewers: Fans are increasingly streaming live sports, giving you the chance to showcase your brand during high-energy, must-watch moments.
- Stay Agile: Unlike rigid TV ad buys, CTV gives marketers more control with flexible placements, shorter ads, and creative opportunities to stand out.
- See What Works: CTV’s data-driven insights help you track and optimize real-time campaigns, delivering ROI you can see and act on.
By adding connected TV marketing to your plan, you can capitalize on a platform that’s not only growing but also reshaping how advertisers connect with their audience. It’s efficient, impactful, and backed by real-time data—everything your marketing strategy needs to stay ahead.
How to Turn Data Into Sales
Companies today have access to an abundance of customer data—purchase history, demographics, website activity, and more. But many struggle to transform that information into actionable insights that drive sales. So, how can you turn data into revenue? Watch as Stephen, our Chief Strategy Officer, explains.
Insightful Attribution and Powerful Targeting
Our CTV advertising goes beyond traditional TV by combining powerful targeting with detailed attribution, giving you a clear view of how your marketing dollars are performing.
- Cross-Device Reach: Your ads don’t stop at the TV. With cross-device attribution, your campaigns connect with your audience across streaming devices, smart TVs, and mobile devices for a seamless, multi-channel experience.
- Actionable Insights: With advanced tracking, you can measure both online and offline conversions, letting you see the full impact of your campaign—from clicks to in-store visits.
- Tap into a Growing Market: As Connected TV viewership continues to rise across all generations, your brand has the opportunity to reach a highly engaged, expanding audience.
CTV advertising gives you the tools to make smarter decisions and maximize every dollar.
Example of Behavioral Targeting Segments
Triadex’s CTV advertising uses advanced behavioral targeting to ensure your message is seen by the right audience at the right time. By analyzing purchasing habits, interests, and lifestyle behaviors, we can create highly specific audience segments to maximize campaign effectiveness.
For instance, a pizza restaurant campaign could target:
- Frequent Pizza Diners: Households that regularly visit quick-serve or casual pizza restaurants.
- Delivery Fans: Individuals who frequently order pizza delivery during peak dining times, like game days or weekends.
- High Spenders: Customers identified as frequent transactors at pizza establishments.
- Food Enthusiasts: Viewers with a demonstrated interest in dining, takeout, or food-related content.
- Past Purchasers: Consumers who’ve recently made pizza-related purchases, whether online or in-store.
Our targeting segments are built from real data, ensuring your ads reach high-value audiences with a proven interest in your product or service. With connected TV marketing, you can focus on the customers who matter most and see real results.
Continue the Momentum with Direct Mail Retargeting
Take your CTV advertising campaign to the next level with our direct mail retargeting services. By combining the precision of digital targeting with the tangible impact of real-time direct mail, you can keep your brand top of mind and drive even more conversions. Whether it’s a special offer, a reminder, or an invitation to act, direct mail retargeting is the key to ensuring your campaign doesn’t stop at the screen. Instead, it builds momentum, strengthens customer engagement, and boosts results.
With direct mail retargeting, your connected TV marketing strategy becomes a full-circle experience—reaching your audience online, on-screen, and at home.
Served on the Best Players and Platforms
Our connected TV marketing program keeps your brand visible where it matters most—on the industry’s top streaming players and platforms. From smart TVs to popular CTV advertising platforms like Roku, Amazon Fire Stick, and Apple TV, we’ve partnered with the most trusted names in streaming to maximize your reach.
Your ads will appear alongside premium content on leading platforms, connecting with engaged viewers as they watch their favorite shows, movies, and live events. Whether it’s a blockbuster series or live sports, our partnerships give you access to high-quality inventory that delivers visibility and impact.
Expand Your Reach with Live Sports Inventory
Sports fans are among the most engaged audiences in streaming, and our CTV advertising platforms give you access to premium live sports inventory. By tapping into this valuable viewership, your brand can connect with fans as they cheer on their favorite teams in real time.
Frequently Asked Questions About CTV Advertising and Retargeting
If you have questions or would like to learn more about CTV advertising and retargeting, check out the answers to our most frequently asked questions.
What is CTV retargeting?
CTV retargeting (Connected TV retargeting) involves identifying viewers who have interacted with your digital ads or visited your website and serving them additional ads on streaming platforms. This keeps your brand top of mind and strengthens your marketing impact by engaging high-intent audiences across multiple devices.
How is CTV advertising different from traditional TV ads?
Unlike traditional TV ads, CTV advertising offers precision targeting and measurable results. With CTV, ads are delivered to specific audience segments based on their demographics, interests, and behaviors, ensuring that your marketing dollars are spent on reaching the right viewers.
What types of businesses benefit the most from CTV advertising?
Businesses of all sizes can benefit from CTV advertising, but it is especially effective for brands looking to reach niche or highly targeted audiences. Retail, restaurants, service industries, and franchises often see strong results due to CTV’s ability to zero in on specific customer behaviors.
Let’s Get Your Brand on Every Screen
Streaming isn’t just the future—it’s where your customers are right now. With our CTV advertising services, you’ll have the tools to engage your audience, deliver personalized messaging, and see real results. Whether you’re targeting sports fans, foodies, or local shoppers, our expertise and premium platform partnerships ensure your ads make a lasting impact.
Contact us today to explore how connected TV marketing can become the most powerful tool in your advertising strategy.
