Mobile Impressions: An Important Part of Marketing Strategy and Brand Recognition
What are impressions? When you hear the word, your first thought probably veers more toward the social definition. Something along the lines of an opinion, idea, or feeling about someone or something but with little or no evidence.
But what are impressions in marketing? Advertising impressions are essentially when an advertisement has been viewed by a person. In the analog world, impressions are acquired when a person experiences some form of an ad, from watching a TV commercial to driving by a billboard on the highway.
Why Impressions Are Important
Impressions are important primarily because they indicate a basic representation of the number of people who see advertising from a particular location. Advertising publishers who sell advertising space typically offer businesses some guarantee of an audience base who will see the ads.
The problem with more traditional advertising and the impressions they receive is there isn’t a way to track them.
In other words, the owner of a billboard ad has no real-time way of knowing how successful that billboard has been at gaining more leads. They could take the extra time to ask each customer how they were led to the business, but surveys like those are time-consuming and not always the most accurate.
Mobile Impressions in Digital Marketing
Digital impressions occur every time a user opens a website or any app that includes ads somewhere on the screen. You know all those advertisements in free game apps? Every time you see one, the ad has successfully made an “impression.”
And, not just any impression; it has made one that can be tracked.
Digital marketing on mobile devices has opened up a new and easy resource for impression tracking of an online marketing campaign. This tracking capability lets a business see what parts of a campaign are working well and what parts need some adjustment. And the data can be reviewed almost in real time.
Additionally, being able to calculate the number of impressions an online marketing campaign generates is an easy way to determine just how far an advertising channel is reaching. Once you know exactly how many impressions an ad can generate in a specific location, you can determine other data as well.
For example, click-through rates (CTR). CTRs are a great way to calculate how successful an ad has been performing. To measure it, you first need accurate impression data.
There’s also the consideration of impressions vs. reach. While impressions are the total number of times your ad is viewed, reach is the number of unique visitors who see your ad. Both metrics can be helpful in determining the effectiveness of a marketing campaign.
Why Mobile Impressions Are Essential in Marketing Strategy and Brand Recognition
The simplest reason mobile impressions are important to mobile advertisers is that the advertiser only pays when the ad is seen.
Instead of paying for a time slot or a number of days, the advertiser pays each time the ad is placed in front of someone’s eyes via a banner ad on a webpage or free app.
Generally, mobile impressions are sold by the cost-per-thousand (CPM) impressions. For example, if you want to advertise on someone’s app, and you purchase 1,000 impressions, your ad will show up 1,000 times on that app, and you will know it’s been seen at least 1,000 times by that app’s audience.
You can’t get that info from a billboard off the highway, can you?
Mobile impressions also help increase brand recognition. If you have spent any amount of time on your smartphone playing the free version of a game app, or surfed the net and landed on someone’s blog, you will have seen the advertising placed there.
Even if you haven’t been paying close attention to these ads initially, eventually you will begin to recognize repeat branding. More often than not, people who start to recognize a new brand in multiple locations are more likely to get curious and click through.
Trust Triadex for Your Mobile Impression Marketing and Tracking
Now that you know the answer to the question, “What are impressions?” you’re ready for the next step. Enhance your marketing strategies with Triadex’s data-driven approach to mobile impression tracking. Our advanced analytics and targeted advertising solutions ensure your campaigns reach the right audience effectively and efficiently. Don’t let your brand get lost in the shuffle — partner with Triadex and experience the power of precision marketing today!
Frequently Asked Questions About Mobile Impressions in Marketing
Triadex has a wealth of information to share about mobile impressions in marketing. Here are some common questions we receive.
What is data-driven marketing?
Data-driven marketing uses customer data and analytics to guide marketing decisions. Instead of relying on intuition or generic campaigns, it leverages real insights to target specific audiences with precision. Triadex specializes in turning raw data into clear, actionable strategies that maximize your marketing impact.
How can businesses optimize their ad campaigns using impression data?
Businesses can analyze impression data to understand which ads are displayed most frequently and how audiences interact with them. By correlating impressions with click-through rates and conversions, companies can identify high-performing ads and refine or reallocate budgets to maximize effectiveness.
Why are mobile impressions considered more advantageous than desktop impressions?
Mobile impressions are often considered more advantageous because they reach users who are on the go and potentially more engaged due to the personal nature of mobile devices. Additionally, mobile advertising can leverage location-based targeting to capture relevant audiences in real time.
Can impressions be tracked across different advertising platforms?
Yes, impressions can be tracked across various advertising platforms using analytic tools that consolidate data from different channels. Cross-platform tracking allows advertisers to measure the overall reach and effectiveness of a campaign, providing insights for future strategy development.
