Trigger Marketing

Unlock the potential of personalized marketing with Triadex’s cutting-edge trigger marketing solutions. By leveraging data-driven insights and technology, we automate and personalize your marketing efforts to deliver timely, relevant messages that engage and convert your target audience. As a leader in the field, Triadex ensures your brand achieves remarkable growth and customer connection through innovative, trigger-based strategies.

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Trigger email marketing

Trigger Marketing Connects You Directly to Customers

Whether you use trigger email marketing or trigger direct mail marketing, this powerful strategy takes advantage of specific incidents to create a lasting connection with customers and prospects.

Support Your Trigger Marketing With Plastic Postcard Mailers

With plastic postcard mailers, you can achieve outstanding ROI and Cost Per Lead. See how these mailers can boost your redemption rates.

Services Designed for Your Business

Trigger Your Success with Triadex's Innovative Marketing Strategies

Three essential triggers can revolutionize how you connect with your audience and drive your business forward.

Event-Based

Events like brand anniversaries or holidays are an ideal time to send a message.

Engagement-Based

Contact customers when they engage with your brand to cement your relationship.

Behavior-Based

Registrations and conversions are other great opportunities to communicate with prospects and customers.

Triggered direct mail

Trigger Marketing Delivers Real Impact

Improved Customer Loyalty

Craft messages that speak directly to your customers, building trust and forging lasting bonds that keep them coming back.

Higher Customer Satisfaction

Create experiences that resonate by aligning your interactions with what truly matters to your customers, increasing their overall satisfaction.

Increased Brand Awareness

Stand out in the clutter with thoughtfully timed messages that make your brand an unforgettable presence in the minds of your audience.

Personalize Your Trigger-Based Marketing

According to Forbes, 91% of consumers report they’re more likely to shop with brands that provide recommendations and offers relevant to them. You can rely on Triadex for personalized trigger-based marketing that resonates with your target audience.

Triggered direct mail marketing
Trigger based marketing

Why Use a Trigger marketing Strategy?

The Many Benefits of Trigger Marketing

Trigger marketing offers significant benefits above and beyond those of other strategies. With trigger-based marketing, you can improve your customer service, cost efficiency, and conversions.

Case Studies

Restaurant Targets New Movers Case Studies Restaurant Targets New Movers A restaurant wanted to target new movers nearby to generate more business. They decided to try plastic postcard mailers for this particular campaign. By using Triadex for this effort, they generated the following results: The restaurant averaged a 9% redemption rate on ten straight campaigns. They realized the value of targeting new movers through location-based advertising. New families were attracted to their location, hopefully becoming lifelong customers.
Fast-Casual Restaurant Chain with Over 50 Locations Case Studies Fast-Casual Restaurant Chain with Over 50 Locations A fast-casual restaurant chain based in the Midwest with over 50 locations wanted to motivate customers to try new menu items. Triadex mailed to over 200,000 people within a 3-mile radius using a targeted mailing list with two different promotions offered on the postcards. These are the results generated from this campaign: The average redemption rate was slightly over 20%! Some locations received over 38%! The chain continues to use Triadex for its direct mailing campaigns.
Hearing Aid Company's Card Mailer Results Case Studies Hearing Aid Company’s Card Mailer Results A Southwestern hearing aid company wanted to reach new customers through a direct mailing campaign. They mailed 5,000 plastic postcard mailers to the age-65-and-over demographic within a 10-mile radius. The cards contained a coupon for a free hearing test, an $800 discount, and BOGO batteries. Using Triadex for this particular campaign, they achieved the following results: Between March and April, they generated over $25,000 in profits! The company mailed over 25,000 more postcards during four subsequent campaigns. They continue to use Triadex as a vital part of their advertising strategy!
Movie Theatre Triples Redemption Rates with Targeted Mailing List Case Studies Movie Theatre Triples Redemption Rates with Targeted Mailing List A movie theater chain with over 20 locations wanted to encourage customers to sign up for their VIP package. The program allowed customers to earn points that could be redeemed for free popcorn and other refreshment options during their movie experience. We encouraged them to do an A/B split test using a saturation list and a targeted list. The saturation list targeted ages 21-65 with a median income of $50,000+. The targeted list was mailed to consumers of the same demographic but also had a movie-goer propensity. They used a one-card template that offered free popcorn in exchange for signing up for the VIP Club. This particular campaign netted the movie theater chain these results: The targeted list performed three times better than the saturation list. The saturation list had a redemption rate of 3%, while the targeted list had a redemption rate of over 9%. The movie theater continues to use Triadex for all its direct-mail campaigns!
Dentist Makes $103,483 in Profit Case Studies Dentist Makes $103,483 in Profit Teddy Bear Dental Care received a Triadex card mailer created for another dental lab. They were already participating in other marketing, such as billboards, but they still decided to give us a try. They mailed 5,000 cards to specific zip codes, offering their customers a $150 gift card. They ran the same campaign two more times, and on the fourth campaign, they targeted brand-new customers with plastic postcard mailers. These offers included a $150 gift card, a free exam, and an X-ray gift card. These are the results they achieved: Campaigns 1-3 made a profit of $81,741. Campaign 4 made a profit of $21,742. The total ROI from all four campaigns was $103,484! With real-life results like these, it is hard to deny the success of using plastic postcards for your direct mail campaigns! Your company could be our next success story or case study!

Explore These Trigger Marketing Examples

These strategies illustrate how trigger-led connections can boost engagement and your bottom line.

  • Abandoned Cart Nudges: Gently remind shoppers of forgotten items in their cart with follow-up emails, enticing them to finalize their purchase.
  • Birthday Surprises: Add a personal touch by offering customers special birthday discounts, making them feel valued and celebrated.
  • Welcome Back Campaigns: Rekindle interest in dormant customers with enticing offers that tempt them to rejoin the excitement.
  • Smart Suggestions: Improve the shopping experience with tailored product recommendations that align perfectly with what your customers enjoy.

Why Trigger Marketing Is Important

Harnessing the power of trigger marketing breathes life into your brand, making it genuinely people-focused. Your customers feel truly seen and valued when you reach out with messages that hit home. This approach enriches your communications and builds bonds that last. 

Going beyond traditional advertising’s generic blasts, trigger marketing focuses on your clients’ real needs, so every interaction resonates. Delivering smooth, thoughtful service engages prospects throughout the customer journey.

Frequently Asked Questions About Trigger Marketing

As a leader in data-driven marketing, Triadex has a wealth of information to share about trigger marketing. Here are some common questions we receive.

What is trigger marketing?

Trigger marketing is a tactical approach that focuses on sending personalized and timely messages to customers based on specific actions, behaviors, or events. By leveraging data analytics, it allows businesses to create targeted interactions that engage customers at the right moment, boosting relevance and enhancing the overall customer experience.

Is trigger marketing relevant across different channels?

Triadex can apply trigger marketing effectively across multiple channels, including email and direct mail, to deliver a cohesive customer experience.

What role does data play in trigger marketing?

Data is the foundation of trigger marketing. It informs which triggers to use, helps personalize content, and measures the effectiveness of campaigns.

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