How to Retarget Website Visitors with Direct Mail
Have you ever wondered what happens to your website visitors after they leave your site? Chances are, many of them don’t come back. That’s why finding ways to reconnect with them is so important. One critically effective method is through direct mail.
Knowing how to retarget website visitors with direct mail provides numerous advantages, including improved customer relationships and a better return on your investment.
The Power of Direct Mail Retargeting
Direct mail retargeting is a way to reach people who have visited your website by sending them physical mail. This isn’t just any mail; it’s personalized and tailored based on what they did on your site. For example, if someone browsed through your online store but didn’t make a purchase, you could send them a special offer or a reminder about the items they looked at.
How It Works
When someone visits your website, you collect some basic data about them, like their interests and behavior on your site. We use this information to create a customized piece of mail that gets sent to their physical address. It’s a way to keep the conversation going, even after they’ve left your website.
Comparison with Digital Retargeting
You might wonder how this compares to digital retargeting, like those ads that follow you around online. While digital ads are great for quick reminders, direct mail has unique advantages. For one, people tend to pay more attention to physical mail because it’s something they can hold and read at their own pace. Plus, there’s less competition in the mailbox compared to the crowded online ad space.
Why Direct Mail?
So, why should you consider using retargeted direct mail? Here are a few reasons:
- Personal Touch: Physical mail feels more personal and can make a stronger impression.
- Higher Engagement: People are more likely to read and respond to mail than to click on an online ad.
- Less Competition: Your mail piece is less likely to get lost in the shuffle than digital ads.
Advantages of Physical Mail
Physical mail has a few standout benefits. For one, it’s tangible. People can touch, feel, and even smell it, which makes it more memorable. It also tends to stick around longer; a well-designed mail piece can sit on a desk or fridge for days, serving as a constant reminder.
Identifying and Tracking Website Visitors
When someone visits your website, they leave behind a trail of information called a digital footprint. This footprint includes things like which pages they visited, how long they stayed, and what actions they took. By tracking these footprints, you can better understand who your visitors are and what they’re interested in.
How to Track Website Visitors
Tracking website visitors is easier than it might sound. Once site visitors accept the “Allow Access to Location” pop-up box option, we can determine the exact address of the visitor around 20% of the time.
Ensuring Data Privacy and Compliance
Collecting data is essential, but it’s also crucial to do it responsibly. Make sure you’re transparent about what data you’re collecting and why. Be aware of data privacy laws like CCPA and GDPR, which set guidelines for collecting and storing personal information.
Tracking and identifying your website visitors is the first step in creating effective direct mail remarketing campaigns. By understanding visitors’ digital footprints and using the right tools to collect data, you can tailor your mail to meet their needs and interests. Handling this data responsibly will build trust with your audience.
Advantages of Direct Mail Retargeting
Retargeting website visitors has numerous benefits. Direct mail retargeting can result in 20% response rates. Plus, when you use direct mail retargeting, you can:
Create a New Targeted Mailing List
By collecting mailing addresses from your website visitors, you can compile a valuable list of potential customers. These people have already shown interest in your brand, making them prime candidates for future marketing efforts.
Remind “Cart Abandoners”
When a customer leaves items in their online shopping cart, direct mail retargeting sends them a physical reminder of what they left behind. This nudge can include a special offer to encourage them to complete their purchase.
Strengthen Relationships with Current Customers
Remarketing isn’t just about gaining new customers; it’s also about keeping the ones you have. By setting up automated campaigns, you can encourage repeat purchases and introduce customers to other products or services you offer.
You can also combine direct mail retargeting with email marketing for a powerful 1-2 punch.
Frequently Asked Questions About How to Retarget Website Visitors
As a leader in data-driven marketing, we know how to retarget website visitors and have a wealth of knowledge to share. Here are some common questions we receive.
What role does direct mail data analytics play?
We use direct mail data analytics to craft your direct mail retargeting campaign, perform A/B testing, and track your campaign results.
Is direct mail retargeting expensive?
The cost of direct mail retargeting can vary depending on factors like the quality of materials, postage, and the size of your mailing list. However, it can be cost-effective compared to other marketing channels, especially considering the higher engagement rates and potential return on investment.
How do you ensure my direct mail stands out?
We focus on high-quality design, personalized content, and a clear call to action to make your direct mail stand out. We also use eye-catching colors and imagery to make your mailpiece more visually appealing.
Turn to Triadex for Your Customer Targeting
Triadex has extensive expertise in all levels of customer targeting. If you’re ready to begin taking more thoughtful control over your marketing efforts, we invite you to contact us today. Our business is the success of your business. Let’s get started.