Geofencing Marketing
Geofencing technology allows companies to set invisible parameters around a building or area. Retail and service industries alike can now display ads to consumers who enter a designated location through geofencing marketing. Plus, about 47% of mobile phones are compatible with geofencing, which uses their GPS. No extra apps are required for it to work.
Target Where You Want
What Is Geofencing Marketing?
If you’ve been wondering, “What is geofencing in marketing?” the answer is simple. Geofencing marketing is a mobile marketing approach that leverages location data to create virtual boundaries, enabling the delivery of tailored advertising to users when they are near designated areas.
Better Banners
Where Do the Ads Appear?
People who enter your geofenced area are shown banner ads while they browse on their smartphones. Geofencing ads are displayed on thousands of popular sites and apps, such as USA Today, ESPN, and CNN.
Targeted Advertising
What Are the Advantages of Geofencing Advertising?
Location-based digital marketing with Triadex lets businesses advertise to their target market with great precision. Other advantages include:
Target the Areas That Matter Most
Geofencing marketing provides a laser focus, letting you target areas such as your building, the surrounding neighborhood, competitors’ locations, nearby parks, and local hotels — anywhere your customers might be.
Cost-Effectiveness
This technology gives businesses the ability to reach their target market in a very cost-effective way. When a person with a compatible smartphone enters a geofenced area, they will be added to your advertising list.
Finely Tuned
Businesses can also limit the number of ads shown per consumer to avoid oversaturation. With these campaigns, marketers can show unique, well-timed advertisements to a highly specific part of their target audience.
Take Advantage of Everything Triadex Offers
Measurement & Analytics
One method we use is to track the number of targeted customers who physically enter your business after seeing your geo-targeted ads. This can be accomplished by geofencing each of your locations that are part of the campaign.
You can also include a unique promo code on each ad. This allows you to track the success of the ads down to the number of offers redeemed and the dollar amount.
Direct Mail Advertising
Add direct mail advertising to your online campaign to boost your marketing plan even more. Triadex can match nearly 90% of geofenced customers to their home address. Plus, with our fast pass program, your direct mail ads get into their mailboxes in as little as 48 hours!
As a result, you deliver consistent online and print advertising to your target audience.
Look Back Program
With our Look Back Program, we know which cell phones have visited your stores or restaurants in the past month, three months, six months, and year!
(We know what cell phones have been inside your competitors’ locations, too!)
Create a targeted list and generate a higher ROI.
Target Your Competitors’ Consumers
Imagine displaying ads specifically to consumers who visited your competitor in the past week. While that may sound too good to be true, it’s now possible thanks to geofencing advertising.
Target the Areas That Matter Most
Geofencing marketing provides a laser focus, letting you target areas such as your building, the surrounding neighborhood, competitors’ locations, nearby parks, and local hotels — anywhere your customers might be.
Advertising That Fits Your Needs
How You Can Benefit From Geofencing Advertising
Geofencing advertising is timely, targeted, economical, and flexible. With geofencing marketing, you can reach who you want, when, and where you want. You can attract new customers and learn more about them.
What Can Geofencing Marketing Do?
Geofencing marketing can be helpful in several scenarios, including:
- Increasing in-store visits: Companies can deliver mobile advertisements, discounts, or alerts to entice customers to visit their physical locations.
- Event participation: Organizations attending events, festivals, or concerts can leverage this strategy to engage individuals near their booths.
- Analyzing consumer patterns: Geofencing enables brands to collect data on consumer behavior, such as the duration of in-store visits and the movement patterns of shoppers within their establishments.
How Triadex Can Help You With Geofencing Marketing
Triadex has the expertise and experience to make your geofencing marketing campaign a success. We research to ensure you’re targeting the right set of consumers in the right area. Our approach is intentional, tailored to your needs and the customers you want to attract. Our team will craft a compelling CTA to draw in new business. We evaluate and finetune your campaign to provide the best results possible. With Triadex, you get a partner who knows geofencing marketing and understands your needs.
Frequently Asked Questions About Geofencing Marketing
As a leader in data-driven marketing, Triadex fields many questions about geofencing advertising. Here are some of the common questions we receive.
How does geofencing technology work?
Geofencing technology uses GPS, Wi-Fi, radio frequency identification (RFID), or cellular data to set a virtual boundary around a specific location. When a mobile device enters or exits this boundary, it triggers a pre-set action, such as displaying an ad.
What types of businesses can benefit from geofencing marketing?
Geofencing marketing can benefit numerous businesses, including restaurants, service providers, franchises, real estate agencies, and auto sales and services outlets. Any company that relies on foot traffic or wants to target customers in specific locations can benefit from this technology.
Can geofencing marketing be combined with other marketing strategies?
Yes, geofencing marketing can be effectively combined with other marketing strategies such as direct mail, email marketing, and digital marketing. Integrating geofencing with other channels can help create a cohesive and comprehensive marketing strategy.
