Plastic Postcard: A Modern Take on Conventional Direct Mail to Consumers

Digital marketing might be the most common way to advertise a brand today – but that doesn’t mean it should be the only tool in your arsenal.

Sometimes there is nothing better than creating advertising that a potential customer can take home with them. It’s memorable, tactile, and serves as a reminder that you exist and provide needed services.

At Triadex Services, we offer plastic postcards with a massive return on investment (ROI). We manage thousands of marketing programs for businesses like yours and work with tens of millions of postcards, help with postcards across dozens of industries, and look forward to helping you succeed.

What Are Plastic Postcards?

Before we delve into all the benefits of plastic postcard mailers, we want to explain precisely what they are. These postcards are made of a more durable material than traditional paper mail. As a result, they can be mailed through the postal service in the same way as any other letter or package.

Often, plastic postcards have a plastic punch-out card or a combination key tag and card for customer use. Each postcard is made with riveting colors and an aesthetically pleasing design to make them stand out from other items in the mailbox.

Plastic postcards have a full-color design and customized messages. They come on thick plastic laminate that draws the eyes and makes sure consumers take notice. That means your message will be front and center, which gives you a chance to make new customers.

Technology is a staple of life today, and it’s essential to stay on the cusp of new trends. That’s why many businesses place a focus on digital marketing and only use physical advertisements as a last resort. However, the better option is to include both in your marketing campaigns.

When you combine traditional advertising with digital advertising, you have the chance to reach a much wider audience. You can market yourself to individuals online while also contacting them at home, work, or other locations. But you don’t have to take our word for it. Below are several benefits of adding plastic postcards to your advertising campaigns.

Increased Response Rates

On average, plastic postcards can offer strong responses to your marketing. Currently, the average stands at 3-5 times higher than traditional postcards, but that number could go up in the future. When you incorporate postcards with your digital marketing, you can reap the benefits of both types of advertising.

For instance, promote your website on your postcards to entice customers and make them more likely to get a glimpse at your online presence.

More Attention and Better Comprehension

Attention spans are often low when people are browsing the Internet. The same applies to paper mail, which many consumers see far too much of. Plastic postcard mailers can get a customer’s attention and help them better understand what you offer.

Use postcards as a loyalty reward for those who have done business with you online. There are so many ways to combine your digital and traditional marketing to support your business as a whole. We can help you find what works best for you.

Enhanced Chances of Being Remembered

Individuals who receive plastic postcards remember who they came from about 75% of the time. This is far less likely to occur if you use traditional paper mail. Another thing to be aware of is that brands that are viewed digitally are remembered nearly 45% of the time. What if you could get the benefit of both of those high visibility rates? That’s what happens when you combine digital marketing and plastic postcard mailers.

When you combine both advertising methods, you will reach more people and be remembered at a higher rate than competitors in your industry that only use one or the other. If you want to ensure that your potential customers turn into actual buyers, use Triadex plastic postcards as a lead in to the services and products on your website.

The Potential to Make More Money

Implementing direct mail plastic postcards can also amplify your business’s bottom line. There are savings associated with choosing these postcards compared to other mailers. Once you see how you can save money with plastic postcards, it can be used to expand and improve your digital marketing efforts.

With so many benefits associated with digital marketing and direct mail marketing with plastic postcards, now is the time to incorporate them into your marketing plan. Plus, plastic postcards come with all sorts of unique features, which we discuss below.

Unlike paper mail, plastic postcards have a host of unique features that can help your business succeed. When you work with Triadex Services, you can choose to implement any of the features below to add even more versatility to your postcards:

High-Quality Digital Printing

Plastic postcards are made using a high-tech printing process that ensures all the images and colors look fantastic for potential customers.

Available Lamination

Triadex Services offers 20 to 30mil lamination to make your plastic postcards even more durable than paper mail. Select the thickness that works best for your needs.

Loyalty Punch Card Designs

Ensure your mail is helpful to customers by including a loyalty punch card. Customers can push out the card and carry it in a pocket. Use it to offer a discount or other perks that make you stand out.

Personalized Variable Data Printing

Use personalized variable data printing to increase ROI and response. The improved response will create a cost-effective mailing option when done right through an experienced marketing company.

Availability of Pop-Off Cards and Key Tags

Pop-off cards of all types can be created as part of your durable plastic postcard to make it highly functional. If you prefer key tags for customers, those can also be implemented. Choose one or the other or add both to your mailers.

Magnetic Strip Options

Paper mail might be fine for sharing information through text, but high-tech options are lacking. With plastic postcards, you can include a magnetic strip in the mailer. This can be used for all sorts of purposes depending on your industry and business.

Scratch-Off Options

Privacy is essential, and plastic postcards make that possible in a way that traditional paper mail cannot. To get important account information, add a scratch-off area that the customer must uncover.

Redemption Tracking Barcodes

Include barcodes on the mail, cards, or key tags to track how the item is used. Then, connect it with your enterprise website to see how recipients use their plastic mailers now and in the future. It could help you make changes to create even better marketing.

With all of these options available from Triadex Services, you can completely customize the mail you send to meet your business goals. Make mailing and fulfillment high-tech and straightforward when selecting plastic postcard mailers designed to your exact specifications.

Now that you have an idea of what to expect from a plastic postcard, let’s talk about why you might want to use them. There are tons of reasons a plastic postcard will outperform traditional mail options. Read on to find out why Triadex Services is the perfect option for your success.

Recipients Receive an Interactive and Attractive Postcard

Anyone who owns a business knows that it’s essential to impress prospective customers. Merchandise is one of the best ways to do this. Plastic postcards use full-color glossy printing that catches the eye.

In addition, you can share all sorts of content, such as contact information, location, discounts, special offers, and more. The mail recipient can easily take the offer out and add it to their purse or wallet with die-cut card pop-outs.

Similar to gift cards, customers will see your name every time they reach into their wallets. This serves as a continuous reminder of your brand and the offers provided to the customer.

Durability is Unparalleled with Plastic Postcards

Direct mail is an excellent way to share visual images with anyone who might be interested in your services and products. This is a guaranteed way to convince people to seek out what you offer. The problem is that paper postcards stand the chance of being damaged in transit.

With a plastic postcard, you get better durability. These cards are water-resistant and can handle the sorting process used in a mailroom. After sending the postcard, you can have peace of mind it will show up in perfect condition.

Everyone knows how important first impressions are, especially when it comes to marketing material. When other companies’ mail shows up tattered and torn from the mail process and yours is pristine, that’s a point toward your company and what you provide.

Rigidity Makes Plastic Postcard Mailers More Premium

Many people are wary of the paper mail that comes through the post. The last thing you want is for your marketing material to be labeled “junk mail” before anyone even looks at it. Plastic postcards weigh more and have a heft to them that puts them in a different category.

In addition, being made of plastic makes these postcards catch the eye. The glossy feel also makes them fall into the hand out of a stack of mail, so a prospective customer takes a look and considers your business for future needs.

Triadex Services offers laminated postcards that are about the same thickness as a credit card. However, your promotional gift cards or other items are included in the postcard. This ensures a higher read rate and makes it more likely a potential customer decides to learn more about what you offer.

Personalized Postcards Create a Human Touch to Mail

Sending mail can lack a human aspect, which might be why much of it goes largely untouched. With plastic cards, you put that aspect back into the mailbox. Rather than sending out generic mail that says the same thing to each person, you can personalize your marketing to create a lasting impression.

Consider all the options available to you. Add a link to your website where customers can type in a code for a discount. Include the name of the customer in multiple areas to show you know who they are. These simple things create a relationship with a customer by focusing on them directly.

Anyone who works in marketing knows that personalization is a huge part of increasing response rates. That applies to traditional mail just as it does for email and other digital communications. Use plastic postcards to send the right message, connect with the right people, and send mail at the right time.

Think for a moment about how many pieces of mail a household typically receives. It could be dozens or hundreds of campaigns from businesses of all kinds. Unfortunately, when most of these advertisements look and feel the same, some of them become overlooked. This is what you can avoid when using plastic postcard mailers.

The sheer number of ads that end up at a home may mean residents toss out mail containing one-time redemption opportunities and fantastic deals. Consumers become overwhelmed by the amount of mail and stop reading it or even toss it in the bin without opening it.

Since you have only a few moments to gain the attention of a potential customer, plastic postcards are the way to go. Below are some reasons why:

• This kind of mail looks and feels different. A consumer will notice that your piece feels more important when going through the mail.

The plastic card can make a difference since it isn’t found in most envelopes from companies marketing their services and products. Simply having a different feel can be enough to make a consumer investigate further and decide to learn more about what you do.

• Plastic mailers also feel more exclusive and personalized for a specific person. This is significant when most mass mail seems to be the same and offers little or nothing of value.

By incorporating plastic postcards into your campaign, it shows you’ve put thought into things and invested in the consumer. Plastic feels of a higher value and could be the difference between your marketing material being noticed or tossed in the trash.

• With plastic postcard mailers, the design options are nearly endless. This isn’t the case with paper mail, which at best can have a unique color, font, or information.

However, none of that even matters if the average consumer doesn’t open the envelope to see what you offer. Plastic allows more intricate and exciting designs that define your brand and make a customer more interested in what you offer.

• Choosing plastic postcards provides additional customization options. For example, you can include addresses, names, and images on each piece of mail that make the customer feel special and appreciated by your business.

Each of the postcards is unique and different from the next. The customer can tell that you care about their opinions since you’re considering their wants and needs.

• Security is essential to many consumers, and plastic postcards can assist with that. Instead of leaving information out in the open, you can have scratch-off areas to share important information.

On top of that, magnetic stripes can be encoded into your cards to ensure that the mail makes it to the exact person it is addressed to.

Triadex Services has provided durable, high-quality, and effective postcards for a considerable number of industries. Some of the ways we have helped companies in various industries are listed below:

• Automotive – Perfect for dealerships and auto shops, these mailers will drive your message and create more traffic. Create postcards just as shiny as the vehicles on your lot for maximum interest.
• Casinos – There’s no better way to get attention for a casino than through a glamorous, flashy postcard that shows you offer quality. Put postcards in the hands of prospective customers with unique advertising. Add a scratch-off area to show them how fun your establishment is.
• Home Services – Let potential clients know about your services with quick and efficient postcard mailers. Use them for your landscaping, house cleaning, remodeling, HVAC, pest control, or other home service business.
• Franchise – Whether a new or established business, plastic postcards let you use your marketing dollars to make an impact. Send out customized mailers to those in your buyer profile with approved art and logos to make your mail stand out.
• Health & Beauty – Market your skincare center, beauty salon, fitness center, dermatology office, tanning salon, hair salon, or makeup store with plastic postcards die-cut to keep the eye of customers.
• Real Estate – Send out unique mailers to capture attention through gorgeous images and the name and address of people in the area. Use them to inform leads of buyers or find new prospects to consult you about home buying and selling.
• Restaurant – Draw in new customers with restaurant postcards. Add a pop-out area with a discount offer or a diner’s card to ensure customer loyalty. It can help bring in new customers and keep current customers coming back.
• Retail – Notify customers of sales, show off your website, or otherwise market your store as the place to be for those in a specific location.

It’s clear to see the considerable benefits you can gain with plastic postcards. Reach out to us with your ideas, and we’ll help you turn them into reality.

Knowing that plastic postcards can create results for your business, you might be curious why Triadex Services is the right company to work with. That’s why we want to share how our postcards will work better for you than any other mailers.

Results-Oriented Campaigns That Work

At Triadex Services, we have years of experience creating an array of plastic postcards. As a result, we’ve learned to build results-oriented marketing programs that use plastic cards to ensure the best possible impact.

No matter the industry you are in, we can help you connect with new and existing customers in a way that appeals to them. When we help with your marketing campaigns, you’ll see increased customers at a low cost per lead, so you save money and increase your level of success.

All of Our Products are Top Quality

Each marketing program we produce features full-color, top-quality digital printing. We use high resolution images that look amazing against plastic. In addition, we focus on ensuring customers notice your mail, so they’re more likely to keep reading. On top of that, we create unique plastic postcards for each of our clients, so customers are more likely to keep them long after they sift through their stack of mail for the day.

We Ensure Mail Gets Out Faster

You have options for advertising, but that doesn’t mean that all the other choices can be sent out to your customers as quickly as our mailers. So, while your competition is working on getting things ready, we’ll have your offer sent out fast and make you the first option a customer sees.

When you need plastic postcards sent out fast, all you have to do is reach out to us with information about your needs. We’ll make sure your mail is fast-tracked to reach essential locations in a target area in only a matter of days.

Triadex Services Cares About the Environment

Not all marketing companies that offer plastic mailers consider their impact on the environment. However, Triadex Services thinks it’s important to give back and ensure the world we live in is here for years and generations that come in the future.

We do this by donating money to and supporting various environmental charities at international, national, and local levels. Our team takes pride in giving back, so we take it an additional step forward. We’ll make sure a tree is planted for every order you place to do our part.

Mail-Now, Pay-Later Services Are Available

All of our clients have access to a state-of-the-art Mail-Now, Pay-Later service, so you can get started with your campaign quickly. All we need are your postcard details to get started creating your mailing campaign. Then, you can pay for the work we do later.

With 0% financing available, you can enjoy several benefits. First, you can save up part of your budget for other needs while still enjoying the results you want. Your postcards will get to your customers’ mailboxes, but you won’t have to start making payments until you see the results.

We’re with You Throughout the Entire Journey

From the very beginning, Triadex Services is here to assist you. We’ll work with you on every aspect of your campaign, so you can be sure to get results. This starts with providing expert insights on your postcard designs and recommendations to ensure they are the best they can be.

As we move farther into the campaign, we’ll also ensure you have all the critical information needed to make everything a success. We’ll make sure all relevant results are tracked, so you can start preparing for a prosperous future campaign that comes after this one.

Triadex: Your Marketing Solutions Company

Triadex Services has been working in the marketing and postcard mailing industry since 2002. Today, we’ve helped generate more than one billion dollars for all of our existing clients. You can trust the numbers to show what kind of results you can expect when using our services.

Curious which companies have chosen Triadex to help with their campaigns now and in the past? They include the following businesses and many more:

• Ace Hardware
• Chili’s
• Jersey Mikes Subs
• Macy’s Department Stores
• Papa John’s Pizza
• Red Robin Gourmet Burgers and Brews
• Subway
• Verizon Wireless
• 1-800-Flowers
• Buffalo Wild Wings
• Applebee’s
• Gold’s Gym
• And many more!

As a premier marketing solutions provider, we’d be proud to add your company to our list of delighted clients. When you select Triadex plastic postcard mailers for your upcoming direct mail campaign, you can be sure to get the same proven results we’ve made possible for others. It’s the perfect way to push your advertising over the top!

Are you ready to see the results you can achieve with plastic postcards from Triadex Services? We’ll be your partner throughout the process and ensure you select the best options for your needs and industry. Our talented team members will manage all the small details, so you can focus on everything else important to your business.

When you see the benefits and results of our plastic postcard mailers, it’s a no-brainer to implement them in your marketing campaigns. Triadex Services can help you boost your results.

All you need to do is contact us today to start planning your first order!